Small business owners who make effective use of Social Media platforms are able to promote their businesses in powerful ways. A Facebook business page is one of the best ways to connect with your customers and build an audience for your business.
While Facebook started out as a way for students and other young adults to connect to the internet, it has become a staple for businesses. Here are six reasons to create a Facebook page for your business today.
Find out about your target audience
A Facebook business page gives you a way to communicate directly with your target audience. Think of it as a continuous focus group. While they are definitely looking forward to receiving useful information from your Facebook page, you can also gather useful details from them through their participation.
Facebook Insights also provides useful information about your fans and their interactions on your page. As a microcosm of your target market, your Facebook fans can tell you a lot about what they want through their interaction, their comments.
Humanize your business
Social connections and real communication are an integral part of Social Media and Facebook gives you the opportunity to attach a person, name and personality to your business. While your Facebook page may represent your company, it also allows you to show the human side of your business through personal conversations, personal information and non-business interaction.
Even if you automate parts of your Social Media activity, you can create richer, more “human” relationships that go beyond direct customer service.
Create a Community
Facebook business pages are great places to gather your customers, potential customers and fans to provide reviews, share opinions, express concerns and provide feedback. You can create a community on your Facebook page in several ways, such as:
- Posting useful, relevant and interesting links
- Ask users to contribute comments
- Organizing competitions and offers
- Provide space for users to leave reviews and other comments
- Provide incentives for activity on the page
If the Facebook page you create for your business successfully brings users together, you can develop a loyal audience that will continue to grow.
Facebook is good for search engine optimization (SEO)
Facebook can be an effective way to drive traffic to your business website. Your posts, links, and other actions contained on your public Facebook page can also give you an SEO boost if they are indexed by search engines.
With the speed of Social Media and the new weight added to the information shared through Social Media, having a Facebook page full of rich content related to your business can help you increase your search engine rankings.
Appear in front of your users every day
Most Facebook users visit the platform every day, so regular status updates, shared links and videos and other information give you the opportunity to connect with your customers on a daily basis.
There are 2.4 billion active Facebook users and a growing number of users are using the website to find products and services to solve their daily problems. Facebook and other Social Media make it easy for potential customers to find you. And when they do, they are often more likely to remember your business and share it with their own connections.
Ultimately, a professional Facebook page for your business can be a powerful way to expand your reach and increase your business online.