According to Google, the security of a website is essential for a business. This means that if a website is not considered safe for users, then Google does not display it high in search results and this means that users may never find your business.
A secure website increases the credibility of your business
In order to choose your business, users must trust and consider it credible.
To complete a purchase they must feel safe to fill in their personal information, otherwise, they will not do so.
The security of a website helps in SEO
The more reliable a website is, the more Google will promote it organically in search results.
The security of a website helps prevent counterfeiting
If someone misleads your website, it means that they are imitating your website in an attempt to deceive users and share further personal information. Important personal data must always be protected by businesses.
Website security provides protection against Hacking
Hacking is constantly increasing today and the days a website is targeted by malicious people are much more common.
A hacker can “infect” your website with malware in order to redirect their traffic elsewhere so that they can collect their personal information and use it for their own benefit.
It’s worth investing in the security of your website. It is much more difficult to deal with a malicious attack in order to “infect” your website than to protect your website from the beginning.
How to keep your website safe?
Keep updating your website
Follow the new updates that are released regarding the codes of your website and with special software that protect it.
Use security software
There are many different firewalls you can subscribe to for ongoing protection, and web hosting services like WordPress often offer security plugins as well. Just as you are protecting your computer with an antivirus program, it is very important that you do the same with your website.