Google My Business is important for your business?
First, we study What is Google My Business?
Google My Business is a free, easy-to-use tool that allows businesses and organizations to manage their online presence on Google, including Search and Maps. Thanks to this platform you have the possibility to manage all the data of your company from a single dashboard, offering users everything they are looking for.
Key Features Why Google My Business important for your business
It is an extremely useful tool because it allows your potential customers to find the main information of your business in a simple and immediate way.
Below is an example of a Google My Business listing displayed on mobile. As you can see, all the most important information of the company is at hand: if someone is looking for you on Google, they can access everything with a click, without having to take additional steps. And, as users, we know that the easier it is to find the information we are looking for, the better.
1. Manage company information
Providing accurate and precise information about your business transmits trustworthiness to users, who tend to choose companies with the most complete profiles. However, it is important not to overlook anything, from the opening hours to the website and the address of the physical office. Hours and address are, together with the telephone number, the most important data to enter, especially for local businesses, for the simple fact that those who have to go to a store, in most cases, first consult the company sheet to when and where to go.
2. Interact with customers
Monitor reviews, respond to your customers, and post photos indicative of what you do. Businesses that add photos to their listings receive 42% more requests for directions on Google Maps and 35% more website clicks than businesses without photos.
3. Expand your online presence
Find out how your customers come into contact with your activities and their origin. You can also see other information, such as how many people called your business directly from the phone number displayed in local search results on Maps and Search. You can easily create smart campaigns and track their performance to spread the news about your work.
The Google My Business platform is continuously updated and several improvements have been introduced in the last period, including:
the ability to create paid listings ;
the mini website functionality, perfect for companies that don’t have the budget to build a professional website;
the welcome offers admissible after clicking the ” Follow ” button (like Instagram). Offers can be redeemed in-store making them ideal for the drive to store campaigns ;
the possibility of directly promoting the products, through the creation of dedicated mini cards with the link to your website or e-commerce.
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