Starting an eCommerce business is a risky endeavor. You have to be productive and determined, but there will always be the fear of failure and a lot of questions around it. What can you do to minimize the financial risks of entering the market and at the same time see the results quickly? Try WooCommerce.

Why WooCommerce? It is easy, affordable and fast.

What is WooCommerce?

WooCommerce is the most popular eCommerce platform among business owners, holding 41% of the market share. WooCommerce is a great choice for a quick and affordable start-up in the e-commerce market. Small and medium-sized online stores can turn to WooCommerce to see if their products will sell. Affordable software allows entrepreneurs to minimize their financial losses. For all new online stores and businesses, WooCommerce has proven to be extremely convenient, as the software can assess demand by creating reports that help owners coordinate their future sales.

It is especially useful in MVP (Minimum Sustainable Product) projects. Entrepreneurs who are not sure if there will be enough interest in their services or products, can try, sell the simplest version of their products to control how the market reacts. With the trial run, business owners learn valuable insights on how to improve their products. This solution reduces the financial risk of developing the final version of a product that will not sell in the end.

Although WooCommerce is best suited for small or medium-sized businesses, with a set of suitable plugins, it can just as easily handle stores that sell over 800 products.

It is easy to use

One of the biggest benefits of WooCommerce is its simplicity. Business owners who already have a WordPress site can install WooCommerce as easily as if they were adding another plugin. Installation is easy and fast, within minutes it allows users to add and sell products through the WooCommerce store.

Equipped with plenty of plugins and customizable templates, WooCommerce enables business owners to give their store a unique touch without having to spend large sums of money. After a short training, entrepreneurs can face even the most specialized modifications, shaping their online businesses according to their own vision and the needs of their customers.

Indeed, WooCommerce has around 400 plugins and add-ons designed to create an online store designed to meet the needs and requirements of all types of e-commerce, be it clothing, online courses, electronics, supplements or digital products. . The range of plugins ranges from themes to functionality features in customizing the product.

But, as is always the case with software coming from a community, there is a downside to such a plethora of plugins. Additions from unreliable developers can lead to security vulnerabilities. That’s why you should always install plugins from trusted developers with a proven track record. It is also useful to check previous user feedback on the plugin site. On the Internet, you can find many reviews and comparisons of tools and plugins available for WooCommerce, so be sure to do a thorough research before installing anything. And believe me, the last thing you want is a leak of confidential data.

It is suitable for daring ventures as well

Although WooCommerce is ideal for entrepreneurs without technical background, who want to create a simple online store, we can not say that the platform can not be modified to be used in larger companies.

With the right plugins, advanced users can use WooCommerce to sell event tickets, take online tutorials or courses, or access various types of virtual content. WooCoomerce’s virtually unlimited customization capabilities make it an ideal choice for prototype advanced web applications, which can significantly reduce the cost of such an investment.

Adaptability and service

WooCommerce can be integrated with many CRMs or sales management tools, which further extend its ability to suit different businesses and their target audience. The software itself, as well as the running WordPress, are frequently updated, minimizing the risk of security crashes and errors. WooCommerce is also open-source, making modifications almost unlimited. All of this versatility, though, comes at a price if you consider the official WooCommerce support.

The case of formal support

WooCommerce offers a limited range of support tools. Basically, when you encounter a problem, all you can do is get an online ticket to WooCommerce. In other words, you should forget about traditional means of support, such as telephone, e-mail or live chat. Also, keep in mind that until you disable third party plugins, you will not receive any help. WooCommerce support only works on issues related to official WooCommerce extensions.

Fortunately, for your “rescue”, there are informal support tools where business owners, developers and users will help you with simple or moderate issues.

With this in mind, very large companies that need major modifications and server-side optimization to ensure ease of use may find WooCommerce inadequate compared to Magento, for example. In the end, such an extensive adjustment will almost always require the help of a developer.

Many payment methods

Customers always want to have plenty of options when it comes to paying for their products and WooCommerce lets you add as many as you want. The software itself has five of these to get you started, but there are many more you can add through the plugins. The security of the built-in payment options is ensured by the options that are already tried and trusted by customers all over the world.

WooCommerce is affordable

When you are a simple online store, then WooCommerce will cost you almost nothing (see pricing below). The basic version includes almost everything a store just needs to get started, including checkout options, shipping options, inventory management, analytics, product reviews, geo-location support, and a functional theme. Here is the complete list of paid and free features.

For this reason, small businesses will find the basic version more than adequate, as it contains the need for a business campaign. But as your online store grows, you will probably need more advanced features, which in turn can create higher costs.

Brings results quickly

Because it’s so easy and quick to set up (we still recommend attending some official WooCommerce tutorials), selling online with WooCommerce is possible within minutes of setting up, giving all entrepreneurs a quick boost.

WooCommerce is a balanced solution between an affordable e-commerce platform and a relatively short delivery period. If you are going to invest in an e-commerce platform, you need to be patient (development takes time) and money (teams do not incur costs). This is why if you are just starting out, it’s worth giving WooCommerce a chance before you start your eCommerce store from scratch.

9 Reasons to Trust WooCommerce:

  • Ideal for new businesses
  • Allows you to test prototype advanced web applications
  • It’s economical
  • It is easy to use
  • It gives many payment options
  • It has highly customizable templates
  • Plugins and add-ons suitable for all types of stores
  • Provides short training allowing users to easily navigate and manage their store
  • Creates fast results


Similar solutions


Shopify: the monthly subscription fees, function as a technical service, but have fewer additions and issues compared to WooCommerce.
PrestaShop-free : has fewer add-ons and themes than WooCommerce.
Magento : Requires a significant allocation of funds for its creation and execution, does not provide ready-to-use solutions available during its installation, as it works properly only with large projects.






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