What to post to get customers to buy from you: 3 types of Social Media Text Content

 Text Content is one of the most powerful tools that explain the value of the product to the public, increase engagement and solve many other business Marketing challenges.

Now you can often hear that users do not read enough and are more interested in the information presented in the form of photos and videos. Undoubtedly, the visual content is very descriptive and popular with users. However, almost all visual information is accompanied by captions, hashtags, and descriptions – that is, texts in different formats. This allows us to conclude that Text Content remains the most convenient and understandable for both readers and search algorithms.

Social Media gives businesses a great opportunity to communicate directly with their target audience.

What types of information should be included in a content program to not only attract users but also to retain their interest, inspire trust and turn potential customers into real ones?

Informative content: It brings benefits and builds trust

Interesting, useful, and unique posts on Social Media serve to promote the company’s products and services not worse, but sometimes even better than direct advertising. An important prerequisite is their regular publication so that users get used to seeing them in the news feed and recognizing them among the texts of competing companies.

The informative content is divided into the following types:

  • News content: This is a general company or industry news, press releases, new product presentations, reviews, strategic vision, upcoming events, vacancies, etc.
  • Professional content: Includes interviews with professionals, views of market leaders and experts, detailed material, success stories, posts that explain difficult terms in a language understandable to buyers.
  • Image Content: This category contains information about the company: background, mission and objectives, staff qualifications, successes and achievements in its field of activity, and display of diplomas, certificates, and awards. It also includes posts with responses to objections and negative comments, as well as interesting cases from practice.
  • Useful content: Includes product and service reviews, top product lists, product features summary, theme collections, checklists, question and answer posts, and helpful tips.
  • Tutorial: Includes step-by-step instructions, tutorials, secrets, and tips, and tricks on how to use products and services. The regular company newsletter builds the trust of the users, stimulates their interest in the products that are promoted, and turns the potential buyers into real ones in the future.

 Selling Content: Makes the public want to place an order

The goal of content sales is to encourage users to make conversions. Selling content is not limited to texts with specific product offers. This category also includes:

  • posts showing the most popular products or seasonal highlights
  • information on offers, discounts, and other limited-time offers
  • reviews of real customers, satisfied with the quality of products and services, as well as other social affirmations of the popularity and relevance of your products

No matter how the sales are written, they should always end with a call to action. It is important for the user to clearly understand what to do after reading the text.

The ultimate goal of a sales position or sales chain is to get the user to buy your product or order your service.

Entertainment content: Involves and brings positive emotions

Most of the users participate in social platforms mainly for leisure. They want to read something positive and fun, which can lift their spirits and make them want to share the post with their friends. This is something to keep in mind when creating entertainment posts.

This type of content is not used for direct sales, it works differently. Really interesting posts become “viral”, ie they spread quickly through reposts and popularize your groups on social networks.

Another important function of entertainment content is audience participation. To do this, various contests, gifts, polls are used. Participation in such events encourages users. They republish, like, and actively comment on your posts, thus increasing reach.

Gradually, a community, a group of users with similar interests, can be created around the company. Often, members of such communities act as supporters of the company by giving positive feedback and disseminating information about the company and its offers to their acquaintances.

Thus, publishing entertainment content increases business loyalty, makes it recognizable, and increases the number of potential customers.

Social Media Content Ratio

It is necessary to distinguish these types of content, as they are used to resolve different issues and are required to encourage users to take certain actions.

Schedule your posts to meet your goals.

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