Top 10 Mistakes in Website Promotion

It is not enough to have a beautiful high-quality website, you also need to make it visible to customers. But if your site hangs on the 20th search page, then you can not even dream of organic traffic. If you haven’t optimized it, then there is nothing to be surprised at. But what to do if proper attention is paid to website promotion, and its rating does not grow, or even completely loses its position?

We will tell you about 10 common mistakes in website promotion. Check to see if they fit into your strategy?

1. Focusing exclusively on high-frequency requests

If SEOs are deciding solely in favor of common options when collecting keywords, they can be badly wrong.

When competing for a place in the search results for such requests, there is very high competition. In addition, high-frequency queries do not always completely cover the needs of the visitor. Therefore, the conversion for low-frequency keys is often significantly higher. Users who write such expressions in the search field are more likely to perform targeted actions.

The correct strategic approach involves popularizing the site across the entire spectrum of queries, both high-, medium- and low-frequency.

2. Ignoring long-tail queries (long-tail)

Some professionals do not use long-tail queries, as consumers indicate them relatively rarely. This is a significant omission. After all, those who enter a search query with clarifications, with a high degree of probability, have already decided what they need and are ready to buy it.

3. Embedding keywords in the finished text


Often, authors who create material with keys, first compose the entire text and then place the required number of keys. This is the wrong sequence of actions. You don’t pour marinade on a ready-made kebab!

You need to define keywords ahead of time and place them organically where they are appropriate. In addition, the presence of a ready-made list of keywords will help determine the topics of the texts.

It is imperative first of all to form a semantic core. And already at the next stage, the structure of the Internet resource and the focus of individual pages are being developed.

4. Targeting only two major search engines


When promoting SEO, they often focus on Yandex and Google. Even excluding the less popular search engines, the paths that users take to purchase are not limited to Google or Yandex. Buyers study social networks, read opinions on review resources, watch videos on YouTube.

All web services have their own specifics, when planning the promotion, this must be taken into account. In particular, a certain word may be listed on Google, but it will not be in demand on Twitter or YouTube.

5. Lack of attention to conversion

Let’s say you want to optimize an online shoe store. You can choose between popular searches such as “boots” and “sneakers” … and in the end, you will be wrong with any decision.

There may be a lot of traffic on the request “shoes”, but the conversion rate will be small. At the same time, few users will click on the specific request “winter rubber boots”, but are more likely to make a purchase.

6. Lack of quality texts

It is known that search engines do not like sites with little information. If the site has few unique texts, then it simply has nothing to promote, and pages containing only keys may even fall under search engine filters.

At the same time, if you write a lot of long texts full of water, useful information will simply drown in it. People won’t read huge, useless texts, and lower behavioral factors will again lead to lower search page rankings. In other words, it is undesirable to post too long materials. And, of course, keep in mind the benefits of the content you provide to your audience.

7. The path to the page is too long

If high-quality material is posted on a certain page, but a robot needs to travel a long way in order to index it, then it may never reach such a page.

Too long a journey is a major omission. If it is difficult for the user to find the information of interest, then he will most likely leave the site without evaluating the quality of the materials presented. As a result, all work on content will be wasted.

8. The resource is perceived only by major browsers


Top 10 Mistakes in Website Promotion



If a visitor notices that the site is displayed crookedly in his not the most common browser, he will leave this web resource and go to competitors. If the site is focused on only two of the most popular browsers, developers alienate a considerable number of adherents of other programs.

9. Non-adaptive layout

Owners of smartphones and tablets are constantly exploring web resources through these gadgets. And if the site does not adapt in width to the screen of the device, then it will not gain popularity among this category of visitors. Moreover, neglecting the adaptive layout will lead to a deterioration in the position in general. Currently, resources that are not responsive are penalized in Google SERPs.

10. Pages are slow to load


It is curious that this omission is also found on the portals of well-known companies. Sometimes, however, the site loads slowly due to the fact that the user is offered excellent, but a lot of weighty content.

But often this is simply the result of poor quality work. A large image can be informative, however, if it takes a long time to load, it is better to refuse to place it on the page. It makes sense to place an image of an acceptable size on the page itself and provide a pop-up window so that clicking the picture will open in a new tab.

Website performance is a significant benefit because users don’t like to wait.

We hope that this list helped to identify the shortcomings in the promotion of your site and eliminate them. If you are all right on these points, but the positions and conversion of the site leave much to be desired, we recommend that you contact our agency for an SEO audit. We will find the reasons for the subsidence and suggest solutions.





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