Top 10 Analytics Measurements To Look At

In the field of marketing, analytics is now one of the most important terms. The purpose of Analytics is to evaluate and identify relevant data patterns. Analytics are used in many areas – from marketing to logistics to sales optimization – but they’re usually used to drive traffic to a website. Why should you be measuring this data?


Marketing becomes a guessing game without metrics. We often point out that as a marketing and web design company it is impossible to evaluate the success (or failure) of a campaign without tracking its results. Marketers can develop and adapt overall strategies by studying the details.

1. The number of conferences (visits)


Any global marketing strategy should be centered around a website. Our first metric is the number of visits. As part of the analysis, we can look at more than the total number of visits to a website, but also determine the success rate of specific CTA (call to action) strategies and keyword strategies.

2. The number of brand-new sessions


How many of the total number of visitors to your site returned, and how many were first-time visitors? By studying the percentage of young people, we are able to determine if our site is attracting new visitors and if it offers enough value to justify return visits.

3. Channels


Google Analytics organizes site traffic into eight channels by default: instant, organic search, referral, email, paid search, other advertising, social, and display. Using these groupings, you can instantly categorize the traffic source and identify specific behavioral patterns.

4. Bounce rate


Bounce rate (referred to as%) is the percentage of single-page visits to a page. It simply tells us what percentage of visitors left after viewing just one page. Of course, we want this number to be as low as possible. There are several factors that could contribute to a high dropout rate. In general, a high bounce rate could be due to lack of relevant content, usability issues, poor presentation, etc. It should be noted that one-page visitors do not necessarily mean that there is a problem with the design and development of your site. A visitor can get there to find the phone number, address, etc. Once they had the information they needed, there was no need to visit another page and left.

5. Conversion targets


Many believe that a conversion means a purchase. Let’s think of conversion goals as business goals. While the final game may be to increase revenue, there are many other steps in the commitment cycle that need to be followed. Some examples are email subscriptions, contact form submissions, content downloads, live chat, video watching, etc.

6. Commitment


In analyzing and understanding visitor behavior, loyalty is often overlooked as an important element. A visitor’s commitment is measured by how long they stay on your site and how many pages they view. It depends on the business goals and nature of the website how much time visitors should spend on it. Increasing loyalty metrics can be the result of improved engagement and valuable content, it can also identify patterns that are consistent with users not being able to quickly find the information they are looking for.

7. The content of the site


Content on the site separates each page and tracks the total number of page views, unique page views, average page time, inputs, dropout rates, exit, and page value (if you track revenue and goals). Content reporting provides an overview of a site’s most popular pages and sections. With this tool, you can quickly see if users reach the pages you want and make marketing decisions based on the data.

8. Devices / Mobiles


The popularity of smartphones, tablets, and other mobile devices is exploding. Businesses that would like a new website designed (or redesigned) often present themselves to visitors while seated at a desk and browsing on a desktop computer. “Our customers are all entrepreneurs who do not use their mobile devices for work.” Is this view correct? A large percentage of our total site visitors are mobile. Since you want all visitors to have an optimal experience, make all your websites responsive.

9. Landing pages


Landing pages (inputs) appear in the “Site Content” section of Google Analytics. The landing page is the page through which a visitor enters your site. A landing page with a high ranking could be the site point most relevant to visitors’ search engine queries. In addition, custom landing pages can be created to track the effectiveness of a marketing campaign.

10. Exit pages

It’s easy to overlook exit pages when there’s so much to see. The exit page is the last page a visitor visits before leaving a site. When information about a page is not considered valuable or relevant, the output rate can be high. Review high-traffic pages and identify the reasons why visitors leave. It should be noted that some pages are expected to have higher output rates, depending on where they fall into the desired visitor path. Following a form submission, the “thank you” page is the end of the route, and the visitor is often expected to leave after visiting this page.

It is not enough to monitor the measurements


It is important to test and measure these 10 resolutions if you want a successful website. They will guide you through a detailed adjustment process to get the best performance. Furthermore, any implemented strategy should be monitored and its results analyzed for future efforts to take these lessons into account.




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