Do you get the best ad performance? Do you know which Google Ads practices will get you the results you want?
It is common for businesses to claim that Google Ads does not have the desired results for them. This can be due to a number of factors, but there are some common mistakes that can be made to maximize the performance of your Google Ads ads.
Use Search and Display Network together
When you start a Search Campaign you choose the ads to appear on Search and Display Network together. But this is something that increases the cost of our ads and often without bringing the desired results to your business.
You are not using Negative Keywords
The absence of Negative Keywords in Search ads results in you appearing in searches unrelated to the object of your business and consuming budget but without result.
Send the user to the wrong Landing Page
Your website homepage is not always the page you should send the user to an ad. It is important that you direct the content of your ad to the appropriate landing page accordingly.
If the user clicks on an ad and is driven to content irrelevant to what they expected, then it is more likely to leave your website and not return again.
You choose the wrong Bidding Strategy
Google Ads often suggests the Smart Bidding Strategy as the best choice based on the goal you have set in your Campaign. The easiest option is to follow everything the platform suggests to optimize your ads. However, this is not always the case.
Often, these optimizations can result in your ads costing more but to no avail.
You do not create a variety of ads in each of your Campaigns
The more different versions you give to your ads in Google Ads, the better their performance and the more they are promoted by the Google algorithm.
You are not using the appropriate Conversions for your ads
Google Ads gives you many different choices about what Conversions will get through your ads.
You can record purchases, add to carts, phone calls, but your Conversions option is not static. After the initial setup that you will do in the Campaigns, you will have to follow the course of your ads and decide if finally choosing your Conversions is the best for your business.
It is important to make sure that your conversions are properly recorded in your ads before making a decision. This includes the value of your Conversions. If a Conversion is no longer relevant to your business then it’s time to change it.
As your business grows, so does the data that ultimately has value to it. So, you should always remember that you need to constantly monitor and optimize your ads to get the results you want for your business.