The best time to post on Instagram in 2021


 Discover the best time to post to your Instagram account to reach your audience when it’s most active


When is the best time to post on Instagram?

The best time to post on Instagram is 6 p.m.

The best days to post on Instagram are Saturday and Sunday – with the highest engagement rate occurring for posts posted on Sunday at 6am.

On the other hand, the posts published on Wednesday between 10 a.m. – 4 p.m. and Thursday 9 p.m. – 11 p.m. receive the lowest loyalty rates on average, making them the worst days to post on Instagram.

The best time to post on Instagram per day

The best times to post on Instagram per day are:


  • Monday: 5 a.m.
  • Tuesday: 6 a.m.
  • Wednesday: 6 a.m.
  • Thursday: 5 a.m.
  • Friday: 6 a.m.
  • Saturday: 6 a.m.
  • Sunday: 6 a.m.

The worst time to post on Instagram every day

The worst times to post on Instagram during the day are:

  • Monday: 2 p.m.
  • Tuesday: 1 p.m.
  • Wednesday: 10 a.m.
  • Thursday: 11 p.m.
  • Friday: 9 a.m.
  • Saturday: 8 p.m.
  • Sunday: 4 p.m.


The worst time to post on Instagram every day


Isn’t it strange that the best times to post are so early in the day? Although publishing, when your audience is most active, seems to be the most effective strategy and has a positive correlation, it is not the only factor that influences the result.

The algorithm Instagram takes into account timeliness, but not as much as before. In addition, Instagram recently confirmed that the number of interactions in the first 30 minutes does not determine the ranking of a post in the mainstream.

So do not worry if your audience is not active at the time you post. By being one of the first to publish every day, you maximize the chances that your audience will see your content, regardless of when it is active in the application.

Instagram itself and the way we use and interact with the content of the application have changed significantly in the last 12 months. So this is a good time to update your publishing strategy.

How to find the best time to post on Instagram

Here are some tools and features that can help you discover the best times to post on Instagram:

Later ‘s Best Time to Post feature automatically calculates the top 7 Instagram post times based on historical loyalty activity.


Instagram Insights can be used to detect when the majority of your followers are most active. This tool is not as accurate as using the algorithm Best Time to Post of Later, but equally friendly and helpful.

# 1: Discover the best time to post with Later

If you want to stay happy with the performance of your posts, Later will do the “hard work” for you!

The Best Time to Post feature automatically calculates the top 7 post times based on your posts with the best performance of the last month.

# 2: Use Instagram’s built-in Analytics to understand your audience


Using the Best Time to Post feature is the most accurate way to find out the best publishing times based on real performance data. You can also use Instagram native information to find out where the majority of your audience is and when it is most active.


These data points are extremely valuable indicators of when maybe the best time to publish.

To access Insights, you need to create an Instagram Company Profile or an Instagram Content Creator profileYou can, too. Track basic information about your followers directly on the dashboard with Later’s Instagram Analytics.

Here, you can view similar information about your followers, including age, gender, location, languages, etc.

These kinds of metrics are the ideal tool for optimizing your content strategy!

# 3: Use an Excel spreadsheet to manually track the best times to publish

If you prefer to collect the numbers that concern you, you can create a spreadsheet in Excel. There you will track the percentage of loyalty you receive when you post at different times on different days.

Start by choosing five different hours throughout the week.


Keep track of how many likes and comments each post receives, along with the date and time you posted it.

Next week, try changing your post schedule for each day. For example, if you posted at 5pm on Monday in the first week, the next post at 6pm.


It may take several weeks for you to gather the necessary data to help you choose the best days to post. Once you understand the best hours and days to post on Instagram, you can plan your posts for the moment, saving valuable time.


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