The 10 Most Important Metrics Of Google Analytics

When you are a brand that has a site with useful content or unique products, your goal is to attract the public. However, you must be able to retain and convert potential customers into loyal customers. It all depends on how you choose to improve and use these metrics to better match your brand and site. There are so many different ways a site can increase engagement and conversion rates, but before you start this endeavor, you need to figure out which specific metrics will improve your brand. Use this here as a guide to identify which metrics are important to keep track of. You will find most of them in the “Audience” section of the Google Analytics toolbar, along with other metrics that will help you keep track of traffic. If you go ahead with this knowledge, there will be nothing that can stop the development of your website.

New VS Older visitor

It is important to know that the way a visitor who returns to your site interacts will be different from the way a first-time visitor interacts with the site. In order to enhance your first visitor experience, you need to isolate these conversion rates from returning visitors or loyal customers. You need to determine what they are seeing when they first visit the site and how you can take action to improve this initial visit and their overall experience. This is where usability will play a role in reducing the dropout rate. You will get a low conversion rate for new or unique visitors if the site is not user friendly. These new visitors will be the ones who see everything for the first time and will not be informed about “tricks” for the best use of the website. Therefore, the best possible user experience must be offered from the beginning.

Look for the sources of incoming traffic

Ideally, your site will have an inbound flow of data from various sources. There are three main sources: direct visitors, search visitors, and referrals from elsewhere.

  • The direct visitors will be those who have come to the site by entering the exact URL in the address bar of their browser.
  • Search visitors will be those who have reached the site based on the search query they have entered.
  • The visitors who have been referred will be the ones who visit your site because it referred to another site or blog they were visiting.

All three sources are very important, but they have different conversion rates. Because of this, you need to calculate how much traffic each individual source brings and then take action based on those numbers.

If the number of direct visitors is low, ask yourself if it is easy for someone to remember your site? Do you advertise through a medium that is widely used? If not here’s a new product just for you!

Insert interactions per visit (page)

Even when there are visitors to the site being converted, you need to monitor their behavior. You will need to learn exactly what they do on the site, what you can do to get them more involved and how you can influence them to convert. For example, look at the percentages of visitors who visited your site at least once during the reporting period (Unique Visitor), track the time spent on the page, reviews or comments they make and the like. Each of these interactions is very important and the ultimate goal is not only to increase these interactions but also to turn them into real conversions – purchases, subscriptions, downloads, etc. Watching all this,

The conversion of returning visitors

When someone comes back to your site, there are two very important questions to ask yourself: why did they come back and why were they converted the first time? If they did not, what can you do to convert them when they return? It is important to realize that, although a visitor was not converted as a new visitor, his brand made enough of an impression to return. Now that you know that you can attract visitors back, the next goal should be to break down the conversion rate of returning visitors and figure out how to increase it.

Some brands choose to offer exclusive offers or coupons only to returning customers, while others ask them to join the newsletter or complete a survey. How you choose to increase the conversion rate will depend on the products or services you offer.

The value of each visit

The value of each visit is directly related to the interactions during it. This can be calculated as the total number of visits divided by the total value generated. Calculating the value per visit is sometimes difficult because there are several factors that affect the value that are difficult to determine accurately. For example, visitors to a blog create value by leaving a comment on your site. For those who have ecommerce sites, website visitors give you value in their visit when they buy a product, but then do something that can not be calculated, when they choose to leave a review or spread your brand in their social circle .

How will a site attract a visitor to add more value to their visit? A brand can ask returning customers to leave comments about products or services they bought, giving them a discount code in exchange, or asking them to share a link on social media.

Bounce rate

The primary goal when trying to increase value per visit, interactions per visit, conversion of returning visitors, new and unique conversion of visitors and sources of traffic, is to minimize the rate of visitor bounce. The bounce rate can be defined as the percentage of new visitors who visit your site and then leave immediately without completing what they started. This will become apparent given the very short time spent on the site and the absence of any interaction. Having a high bounce rate will be indicative of many things, including irrelevant or weak traffic sources and landing pages that are modified for conversions, such as those that have low usability, rough design or are slow to load. The e-commerce website will sometimes refer to bounce rates as dropout rates, the rate at which a visitor leaves the shopping cart and makes no purchase. This may be due to the overly complicated payment process, deals that have expired or were irrelevant or when you are forced by the site to add the product to the cart (you must add the item to the cart to see its actual price).

Blogs often have high dropout rates. This is due to the fact that visitors tend to stay on the blog only to read a post that piqued their interest and then leave.

Cost per conversion

This is the result of one value per visit, and perhaps one of the most important metrics. Cost per conversion can also be referred to as “cost per referral” or “cost of creating a customer”. If you have a high cost per conversion, it does not matter if the site has high rates. It remains prohibitive in terms of cost, which means that your net income will be zero or negative. When trying to increase the conversion rates on your site, you need to keep in mind the cost per conversion as well as the total profit margins. When that number becomes a problem, take a step back and evaluate exactly where the cost is hurting your brand.

Exit pages

Your site bounce rates do not come entirely from the home page. Often, the last call to action (or conversion) will be on the second or third page. To increase the conversions, you will need to further research the exit pages and find out at what stage of the process, visitors leave the site or discard their shopping cart. Once you understand this, then you may be able to modify the process accordingly. The steps to complete the call for action on the site should be only two or three pages from the content (or products) that the visitor was looking for. When the process becomes complicated, the products or services will simply not be “worth the hassle” for potential customers.

Views of your page

One page view is the view of a single page of the website by a visitor. This metric shows how often visitors have successful access to your site content. When you have a large number of views on a page, this may be due to the quality and value of your content. On the other hand, it can also happen because visitors can not find what they are looking for and continue to search on different pages or try to reload any pages that do not appear correctly. Other metrics will show you the reason for the large number of views of a page. Keep in mind that if one of the pages is linked to another site that has high traffic, then only one specific page will have a stream of views.

Average duration of the session during the visit

Quite simply, this is the average amount of time (in hours, minutes and seconds) that a visitor spends on your site. This is directly related to how relevant the site is to the visitor, the more relevant it is, the more time the visitor will spend to access the information contained. When the interactions per visit are low and the average length of stay is long, it could be indicative of a website that has too much information, resulting in more time spent on the page or the information may confuse the visitor forcing him to stay longer on the page until you clarify their importance. When a brand offers products or services,

Once you know the most important metrics, you can better use Google Analytics to track the progress of your site metrics. These statistics will be able to provide the brand with the knowledge it needs to improve and ultimately achieve your goal. Because each of these measurements has a direct effect on the other, when you choose to improve one, do not neglect the improvement of the others.




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