Understanding how to track visitors is crucial to retaining and converting them into buyers, sales, and repeat visitors. In this article, we will discuss and focus on the easiest and most reliable way for webmasters to track and analyze visitors to their site: Google Analytics. Best of all, it’s free!
Google Analytics: What is it?
Google Analytics is a free service provided by Google that provides detailed traffic statistics for visitors and traffic sources, as well as tracking measurable data like site conversions and sales. It is possible to analyze this data to determine which sources of traffic, search engines, ad sources, or referral sources provide the highest quality traffic to a website. This is the most comprehensive and functional curriculum for the Internet.
Why should I use Google Analytics?
Every website owner should benefit from Google Analytics, since the information provided will help you improve your website. A few reasons why you should start with Google Analytics are as follows:
You can learn more about your audience with Google Analytics.
Every person who comes to your site is different. Google Analytics allows you to analyze every behavior that they do because they have different intentions. This data enables you to make changes to have a better user experience.
Discover the origin of your most valuable visitors.
Knowing where visitors come from is as significant as understanding who they are. Google Analytics allows you to view your traffic sources and visitor flow in much more detail. Sources of traffic include search engines, other websites, or advertising sources. The flow of visitors determines the “way” and includes information, such as keywords searched, and the type of device they used to browse your site. (Tip: Have you noticed that your conversion rates for mobile devices are lower than for desktop customers? This is an indication your site needs some editing to make mobile customers have a better experience. This subject.)
Understand what visitors are doing while on your site.
When visitors arrive at your site, what do they do? What pages do they visit? When do they leave? You can find out with Google Analytics. You can see every step of a visitor’s journey from the location of their arrival to the time they leave your site using Google Streaming. Using this data, you can determine which pages and pieces of content result in the most conversions and which drive visitors away. Also, Google Analytics provides real-time reports, allowing you to see what your visitors are doing as they browse your site.
The 3-Step Guide to Google Analytics
Step # 1 – Set up and install Google Analytics
If you do not already have a Google Account, you will need to create one when you visit Google Analytics’ signup page. This information can be used to sign in to Google Analytics if you already have a Gmail account. The process is very simple.
“Which account would you like to be tracked?” will select “Site.” You will need to name the account and then enter the name and URL of the site. Choosing a time zone will allow you to create a custom password in Google Analytics by clicking on the “Get Tracking ID” button.
Once you complete the registration process, you will have access to this unique tool, which will look like this:
Now, if you followed our tips and created your website using the WordPress CMS platform, you can have Analytics installed all over the site with just a few clicks.
Log in to the WordPress admin area and click the “Add-ons” menu on the left. In the search bar in the upper right corner, type “Google Analytics for WordPress”. The first result listed should be “Google Analytics by Yoast”, which is by far the best addition to the Google Analytics integration. Click “Install Now” to install the plugin.
In the WordPress control panel, click the “Analytics” tab and then the “General” tab after you have installed the plugin. If you wish to enter the tracking ID manually, select the box and enter the code, which begins with “UA” and then a series of digits.
Make sure you enable click-throughs and outbound downloads by checking the boxes and clicking the button to verify the add-on with your Google Analytics account. Make sure to click the “Save Changes” button once you’re done!
After saving the plugin changes, log in to your Analytics account to make sure it is installed correctly. Go back and make sure the status now appears as “Download Data”. The account is now set up correctly and Google is receiving data from your site. Now, proceed to the second step below to set up site goals and conversion tracking.
Step # 2 – Set goals and track conversions
It is helpful to know how many of the visitors did what you wanted them to do while on your website. Google Analytics can also track things such as ebook downloads, newsletter subscriptions, and purchases.
Conversion goals will vary from site to site. Other websites are designed to convert visitors into buyers, while others collect bids. The first step is to determine what your goals are. Your site’s goals are the reasons it exists and why you created it. There will be some sites with just one goal, while others will have a few.
If a blog publishes articles that include affiliate links, it will aim to increase readability in order to build a list of subscribers. Subscribers will be marked as an email after signing up. A website that sells a digital download product will also have a second goal besides buying. As well as gaining potential customers, he would like to continue to market their offer to those who leave without purchasing on their first visit.
The easiest goal to set up is the destination URL, with which most sites track sales, subscriptions, and subscriptions. When a visitor completes a purchase on a site, they are usually sent to a “Thank you” page and this is the URL you want to follow, as it confirms the purchase.
The same applies to digital downloads and newsletter subscriptions. When a visitor completes an action, the URL they visit is the target.
Learn how to set a destination URL target
It is first necessary to know the full URL of the “Thank You” page that was sent to the visitor. In the Analytics control panel, follow these steps:
Management > Objectives > New Objective
Choose the option that most accurately describes what you want from the options that appear now. Let’s say you create a target to track visitors who fill out the “Contact Us” form.
Once you have selected the appropriate target, you will need to click on “Next Step” to complete the description. You can define any name you want, but to keep it simple, we will name our goal “Contact Us” for this example.
You will also need to select the type and for our example we will select “Destination”, as we will use the confirmation URL of the “Thank You” page to activate the conversion target.
Clicking on the “Next Step” button will give you the opportunity to enter details about your goal. Here you enter the URL you want to match the target. If you set a target for the purchase of a particular product, you could also set a “euro” price for the target.
This is especially useful if you are running a paid traffic campaign, as it will let you know if the campaign is profitable. When you are done, click on “Create Goal” to get started.
Ensure that Analytics records and monitors goals correctly once you have successfully set each goal.
By default, it shows you the number of conversions in the last seven days. In total, you can create 20 goals.
Keep track of your goals
It is imperative that you learn how to track your goals once you have created them and set them correctly. Follow these steps:
You will be shown how many times each of your goals were accomplished during the selected time period. By analyzing this data, you will be able to determine the most effective sources of traffic for each target. Adapt your traffic generation strategy to get more conversions. Make sure you set your site’s goals correctly, as they are the most critical factor. Learn how to analyze your site interaction in step 3.
Step # 3 – Analyze your site interaction
While the goals we discussed in step 2 above are extremely useful, they are only a small part of the benefits that Google Analytics offers you as a site owner. Understanding the bounce rate, the geographies that produce the highest quality traffic, and the amount of content that is most popular will help you improve your site and achieve your goals.
What is the bounce rate?
A bounce rate is the percentage of visitors who leave a site without engaging in further content. The high bounce rate usually means that visitors are uninterested in the content of the site or have difficulty navigating it.
A low bounce rate is always the goal. Therefore, you need to determine which traffic sources offer the quality of visitors who are interested in your offer and tend to stay.
Next, click on the “Acquisition” tab in the Analytics control panel, followed by the “ALL REFERENCES” sub-tab. It will show you all referral traffic and the dropout rate for each.
Considering the example below, you can see the dropout rate is very good at all levels, but we would like to improve the experience by looking at the source of traffic that generates 26%. The specific source depends on the user.
If the paid traffic source generates a high bounce rate, then you need to divert those advertising costs to sites that provide traffic that engages with your site and converts it into buyers, subscribers or sales. If the bounce rate is high all over the surface, this will usually be a sign that the landing page needs to be made more attractive and provide a better user experience.
Is there a good bounce rate on a site?
Most sites will drop between 25 and 60 percent, with web pages with junk content having a higher bounce rate. Instead of just saying a number, we will say that a good dropout rate is one that is constantly declining month by month until it is below 10%. If you are constantly trying to improve the usability of your site, you should see the bounce rate decrease over time.
How to find out from which country the visitors come
To find out where your website traffic comes from, just click on the “Public” tab in the Google Analytics control panel and then on the “Geo” and “Location” sub-tabs. This will show all the countries the visitors are from. Then you can see the data broken down by country, including dropout rate, how many pages are viewed per and how long the average visitor from each country stays on your site.
Looking at the example below, we can see that just over half of the traffic comes from the United States, while less than 1% comes from Ireland. This type of data can really help you understand which countries are interested in what you offer, allowing you to streamline future marketing to a more active audience.
How to find out what your most popular post is
Understanding the content that receives the most traffic is a great way to identify the topics and type of content that the audience responds to best. When you sign in to your Google Analytics account, click the “Behavior” tab, then “Site Content” and then “All Pages” to see the most popular ones. Of course, the home page will be the most popular, as the example below shows. Use this data to identify future posts and topics.
For example, if you notice that list posts or “how to post” posts are getting the most interest, then keep posting similar content.
What is the difference between a login, a session and a page view?
When visitors arrive at your site for the first time, it is listed as “Login”, and to be clear, think about the cost of the first page view during a visit. Visitors to the other pages will not see any more “Listings” during their visit.
As long as a visitor navigates to a new page, “Page Views” will be accumulated.
Only the first page of a visit is recorded as a “session.”
Consider a visitor who visits your site and then leaves after visiting just two pages. This might look like this:
Enter Website> Page 1> Page 2> Leave Website
The data in your Analytics would be:
Page 1: 1 Entrance, 1 Session, and 1 Page View
Page 2: 0 Entrances, 0 Sessions, and 1 Page View
It ends up in Web Analytics 101! Use the information provided to you to sign up for Google Analytics and install it on your site, so that you can start exploiting the data. Finding out where and what your visitors are doing can help you build a successful website. Without Google Analytics, how would you know whether a page has turned off visitors and has a high bounce rate? It is easy to obtain and configure all of this data from Google Analytics.