How To Increase Your Blog Organic Traffic

There are many reasons for your business to have a Blog, among the most important is to increase your keyword ranking and increase your organic traffic.

The number of terms for which a site can be ranked is related to the size of the site. That is, more index pages mean more ranking opportunities. For most small and medium-sized businesses, there is a limit to the number of pages that can fit on a site before it becomes difficult to navigate. Once you have reached your limit for services, products, case studies, etc., it is time to get serious about creating Blog content.

Meet your target audience

Understanding your customer needs puts you in a great place to make a sale or build a relationship.

Knowing your audience is the key to creating the content they want. The first step is to create the personality of your buyer. The buyer persona represents your ideal customer and will shape and guide your strategy as you deepen the process. You can create a buyer personality by combining market research with existing customer data. Essentially, you identify your target audience and understand their wants and needs to attract them better.

Keep in mind that your target audience may change and will likely evolve over time. Make sure you periodically evaluate your target audience to better cover your content on it.

Identify the keywords

Most Google users understand that using general terms will not get them where they want to go. Instead, users typically search for keyword phrases, such as “how to use a blog”. If you used a keyword research tool to compare “Blog” and “how to use a Blog”, you would find that the difficulty for the former is greater than the latter.

When choosing which keywords to use, consider the following: search volume, keyword difficulty, and intent.

Optimize your post around your keyword

Once you have your target keyword, you need to optimize your post around it. Your keyword should appear in the following:

  • SEO title tag
  • URL
  • Meta Description
  • Article title
  • Subtitles
  • Image titles & alternative text
  • Body content
  • SEO title tag

If and when your content appears on a search engine results page (SERPs), the SEO title tag is often the first thing you notice. The title tag appears as the name of the web page and the link destination can be clicked. There is no limit to its length. However, Google only displays up to 70 characters in its SERPs. If your SEO title tag is longer than 70 characters, rearrange the wording to include the keyword at the beginning.

Create new, quality content

Search engine rankings have to do with competition. Attracting your target audience and optimizing your post based on your keywords should be done in conjunction with creating quality content to beat your competition.

Hundreds, if not thousands, of ideas, are being recycled online today. The problem is not necessarily the idea but the execution. Search engines prioritize fresh, quality content. Create some blog ideas and write something new. If the topic is not new, bring new ideas and perspectives to boost its quality.

Enhance the quality and reliability of your content with links

Proper use of links can enhance your SERP content and your credibility as a resource. When creating content, pay attention to backlinks and backlinks.

Post regularly

Finally, publish your post. Depending on how often Google and other search engines crawl your site, it may take a few days or more for your pages to be indexed and displayed in a Google search. A simple tip to get your pages to search engines faster is to publish more often. When Google notices that a site is updated daily, it will scan the site more regularly.



How To Increase Your Blog Organic Traffic

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