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How to increase adsense cpc?

How to increase adsense cpc?

Do you want to increase your AdSense CPC? To increase your blog’s AdSense CTR in 2022, you’ve come to the right place.

The most popular PPC (Pay Per Click) network where website owners can increase online visibility and click-through rates is Google AdSense.

Because I have been using Google AdSense for a long time (and have used it on this blog for years), I know some tips and tricks that will help you increase your CPC and CTR rates and boost your income.

What is Adsense CPC?

CPC stands for cost per click and refers to the money we make for every click of a Google Adsense ad. There are many ways to increase your CPC rates on your website:

  • Create relevant ads
  • Create compelling ads that will get visitors clicked
  • Optimize your ad copy


In this article, we will cover many of these topics in more detail.

Adsense CTR: What is it?

The CTR is the percentage of visitors who click on Adsense ads on our site.

Your average CPC is $0.2. With 12,500 average clicks, you should get around $5,000. If your CPC is $ 0.3 with the same number of clicks, you can generate $ 7,500. With just a $ 0.1 increase, you can earn an additional $ 2,500. This is why you need to focus on improving your click-through rate (CTR) instead of focusing on getting more clicks first.


Your Adsense CPC is highly dependent on the niche of your website. Ads showing on your website will have a much higher cost per click (CPC) if you’re in a highly competitive niche. A competitive niche will require you to put extra effort and time into getting targeted traffic to your website.

Learn more about:

  • The Google Adsense sizes give you the highest revenue
  • Google Adsense Alternatives List


Many people think that the only way to improve CTR is to find the best-paying keywords. But that won’t be very effective. You can improve your CTR by finding the right niche, enriching your targeted content, increasing your CTR, and becoming a website for government agencies in your niche. We need to improve our CPC and CTR as Google Adsense publishers.


How to Increase AdSense CPC and CTR in 2020


Website niche


Your first step should be to choose a relevant niche for your website. As the CPC for keywords related to these niches is quite high, niches such as internet marketing, web development, finance, gaming and health etc are high paying. When your niche is related to education or entertainment, you are unlikely to get a high CPC.

Whether you want to earn a lot or a small amount on Google AdSense is irrelevant. In order to run a successful website, you first need to choose a niche that is either always green or will provide solid income opportunities for years to come. With a niche, you can determine how much money you can make each month from your Google AdSense ads.

  • Read: Why Choosing A Niche Is Key For Profitable Blogging

Please read the article above to find a better niche for your business where you can make more money online every month.

Find profitable keywords



Would you like to learn how to increase CTR AdSense? As you write content for your blogs, make a list of all the profitable keyword ideas in your field.

If you want to increase your AdSense CPC for your blogs, here are some key tips for keyword research.

  • Analyze your competitors’ top-performing keywords. Finding out what keywords are being used by the top earning blogs in your field is one of the easiest ways to boost your CTR AdSense. Tools like SEMrush can help you do this. You can use it to determine all of the most popular keywords in a niche!
  • Be sure to find long-tail keywords. You can search your blogs easily and they’re easier to rate. Long-tail keywords allow you to create a lot of content. If you want to increase AdSense CPC with long tail keywords, I highly recommend giving Long Tail Pro a try.
  • Find and use keywords with a global search volume between 1000 and 2000 searches per month. Keywords with low competition will greatly increase your CPC.
  • Write keyword-rich content. Make sure you research keywords before creating content for your blogs. Create content only after you have identified the primary and secondary keywords for your blog. This is a simple way to quickly increase your blog’s search traffic, AdSense CPC and CTR.

Create compelling ads that will get visitors clicked


Choose your website visitors over ads. You can generate decent passive income from AdSense ads by focusing on your customers’ needs and wants to build better Google AdSense campaigns. You can use the AdWords Keyword Suggestion Tool to create relevant phrases for your ads, focus on keywords that are competitive, and analyze how much revenue you can generate from each keyword.

Before you create a campaign, ask yourself a few questions. Here are just a few of them

  • Is this keyword searchable on Google?
  • How often do people click on these ads without thinking about them?
  • A CPC analysis tells you how much each ad can generate (per click).

A compelling ad always generates more click-throughs because it doesn’t mislead visitors, and it always stands out from the competition. You should not think of creating ads as a means to generate more money, but rather from the perspective of your customers to get more clicks.


Ad placement is key too.


Where you place your ads in your blog design plays a big role in increasing your AdSense CTR and CPC. Here is a simple screenshot that explains how ads are placed.

Quality content is the key



The main reason few websites get higher CPC rates for AdSense ads is the quality of their content. Sites that make more money from AdSense create relevant content rather than writing everything under the sun.

Write only about the niche of your website. It’s a great way to turn your website into a well-themed website for that niche. If you write about unrelated topics, your Adsense CTR will decrease.

So, you could lose a lot of your existing users when they visit your website to see only the latest content on that niche and not those on unrelated topics. I hope you understand.

Location of the visitors



When it comes to improving the CRT for Adsense ads, the location of your website visitors (geometric locations like US, UK, India) plays a role. CPC may range from $1 to $5 in the US, and from $0.01 to $1 in Asia.

If you want to earn more AdSense revenue, you should try to increase traffic from US-based locations to your website. If you target India, you will see a smaller amount of money per CPC. Your Google Adsense ad units will have a significantly higher cost per click if most of your site’s traffic comes from the United States.

Defining your niche before entering it is important. Below are some of the best niches where you can increase your income by getting lots of US traffic.

  • Fitness
  • Cook
  • Land ownership
  • Games
  • Technology
  • Messages
  • entertainment
  • gossip
  • Weight loss etc.




1. What is AdSense CPC?

CPC stands for Cost Per Click. This is the amount of commission you will receive when someone clicks on the ads placed on your website.

2. What is AdSense CTR?

CTR is an abbreviation for Click Through Rate. This is the ratio of the number of clicks on the ads and the actual views.

3. What is a good CTR percentage?

Based on the HubSpot, the average click rate for search ads (link ads visible in SERP) is 1.91% and for display ads (banner ads generally visible on the website) 0.35%.

4. How can the CPC be improved?

Choosing the right niche and profitable keywords will result in a higher CPC.

5. How can the click rate be improved?


You can improve your click-through rate by placing relevant and attractive ads that get people to click.

Final thoughts on increasing AdSense CPC and CTR in 2020

It is not difficult to improve Google AdSense’s CPC and CTR. Anyone with a basic understanding of how to turn visitors into prospects can make a decent income from PPC ads. Additionally, conversion tracking can play an important role in determining CTR as it is more significant to increase CTR than increase your ad budget.

Not only can you improve your blog’s CPC and CTR by implementing the tips above, but you will also increase your traffic. You’ll soon see better results if you create keyword-rich content by analyzing your competition.


I would be glad to answer any questions you have about Adsense CPC or CTR in the comments.

Read more:



How to increase adsense cpc?





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