What if I told you that adding a simple image to your website or to a document you print can increase the time and attention people pay to your marketing?
You really spend your time writing your websites, brochures and emails. You may be wondering why you’re wasting time on pictures right?
Well, know that pictures are important because:
- Combining a large title that draws attention to a stunning image stops surfers
- Social networks speak in terms of images: between the facebook feed of news and the website (centered on images) Pinterest, social networks really gather in images.
- Enchanting images are shared more often; which means that your website, articles or even images of your products will spread more easily if a strong image is highlighted
- Images help communicate more than words could do on their own, especially at this point or the available attention span is really reduced.
- Well-chosen images make or break presentations, webinars, websites and e-books.
What happens in our head when we are in front of a picture
The process of managing an image takes place in another area of our brain, a different area from where words are controlled. Stacking images will therefore provoke more of your reader’s brain. It’s definitely worth the extra effort for that, don’t you believe?
Images are a particularly effective means of connecting and thus stimulate the reader’s memory. Illustrating your picture experience allows you to improve your understanding of what you are saying.
This is a very real fact: many industries have started using images to facilitate communication. Visualspeak is the case. This site helps people create new stories about themselves and their organizations using the power of images.
What if you don’t have an artistic flair?
Anyone can develop a more or less smart eye on pictures. Practice is needed, and over time you will definitely improve; so why not use a few articles to get you started … today?
It’s a valuable tool you can develop today, as you won’t always need to use a thousand words, while a picture can powerfully say whatever you want then describe . The pictures will then help you to more easily point out what is obvious and that it is not necessary to explain everything to the end.
Do you need to communicate? Consider “pictures”
To make the most of your images, you need to choose relatively simple shapes that can be adjusted to any size, whether you want to share your articles on social media or even reduce the images to a post stamp size.
Use literal images like product photos, portraits, or place photos, when you want to be specific and specific about something or an action.
Literal images are perfect for:
- Illustrate your business history with a presentation or chronological sequence
- Show technique / for textbook
- Show how your product is installed or used
Use abstract images when you want to evoke an emotion. Before choosing it, think about the type of emotion you want to create in the person who will see it: curiosity, fear, joy, surprise, concern, or something third.
Go to active currents
If there’s a good place where you’re trying to use images effectively, it’s on social media.
Let’s make up: that photo you posted on Facebook delights your friends ’news as time goes on. It is therefore a good place for testing and instant feedback. You will get strong “I love” pictures and comments. Those with less effect will have almost no return.
If you try this game this week
Go to the social networks you usually use. Examine yourself and learn the lessons. You will develop your control over the choice of images.
What do you like about using images? What do you like the most, and what not? Share it with me in your comments!