Instagram is one of the most popular social media platforms in 2021. With more than 1.5 billion users worldwide, this platform has great power to grow businesses from scratch. However, since Instagram introduced the Reels format, its power to drive brands has multiplied.
Do you know how most companies generate leads through Instagram?
Most of them use a good Instagram video editor that works for them. However, there are still several features about the Reels and about the media format that you should know about because they will help you boost your business like never before.
What are Instagram reels?
Reels are short 30-second videos that allow users maximum creativity through multiple transitions of video, audio, text, and images.
The best thing about Instagram Reels is that you don’t need to be an after-effects expert or professional to create one. With the right Instagram video editor and pre-installed video tools in the app, you’re good to go.
Reels are a powerful creative resource. When it was introduced in Brazil in 2019, the standard use of 1% of users rose to 4.5%. These are good enough numbers to bring an online business to the reels.
Tips for making Instagram reels that generate more leads
Now that you know how effective Instagram reels can be, let’s see what you can do to make your reels more impressive. Here are a couple of tips on how to create Instagram reels that generate more leads for your business:
Post educational content
Regardless of the type of content you publish on the platform, the first thing you should do is publish content that adds value while investing in your audience. So even though Instagram Reels is all about entertainment, you should always add an educational touch to your content.
Entertaining content will get a lot of traction initially. However, that kind of content should be restricted to companies that focus on entertainment. When you’re building a serious brand, you should focus on combining educational content with entertainment.
Why? Because there are millions of accounts that offer entertainment. However, only a few focus on generating valuable content. People will get hooked for a while if you entertain them, but they will move on to other accounts if you don’t give them something to think about.
Show product tutorials
The best way to get the most out of your commercial reels is to draw attention to your products. You can do this by showing the audience what your product is like and what it can offer to their lifestyle.
A powerful technique to attract potential customers through your reels is to offer mini capsules of your product or service. You can even educate your audience on the niche you are working in and link it to your product through educational content.
If you have a service-oriented business, for example, if you are a professional makeup artist, you should post reels of yours doing makeup on other people or yourself. You can even show off the cosmetics you recommend or show off new makeup techniques you’ve recently learned. This will give your audience a practical experience of what they can expect from your business.
Relate the reels to the product launch
Is there an event that you would like to promote? Is it focused on your product? The best way to promote it, gain traction, and generate leads is through Reels. Link your campaign and reels, so that people know what you are doing with your brand and can follow both the event and your product.
If you want leads, you should upload content every day about the next product or service launch to build buzz and, at the end of each reel, add a call to action. This call to action can be as simple as a follow-up request to something more persuasive like rushing event tickets.
Label your store’s products
If you have an Instagram business account, this is the time to take advantage of it. When posting reels on your social account, you must tag the products in your store.
This will not only give you a lot of attention in terms of exposure and entertainment, but it also provides a practical idea of how users can use the products. If they like your stuff, you’ve made things a lot easier for them in terms of purchasing by giving them easy access to purchase links.
Instagram reels can act as perfect hooks for your store. Why? Because people like to randomly navigate the reels. It is through this mindless scrolling that he can direct his attention to your business. All customers have to do is click on what they like and voila! You just made a sale!
Stay up-to-date with trends
Since people like to scroll through reels for fun, you need to generate content that grabs their attention immediately, like things people are used to seeing, but with a creative twist.
For example, if you are a fan of indie music and you post videos with that music in the background, your audience may not want to interact with the content. However, if you use a pop song like one by Doja Cat (American singer) that is in vogue at the time, you will surely get more attention.
Another way to get more leads and engagement is by talking about the hottest topics. For example, if you’re a makeup artist, it’s best to do some pride-themed makeup tutorials in June (‘pride month’ when the LGBTQ + community is celebrated). That way, your reel will appear for the topics that people are actively searching for.
Respond to customer needs
The best way to get more attention with your reels and branding is to address the questions and pain points that your potential buyers may have. So if you work in the cosmetics industry, you can answer questions about how vegan products help achieve health benefits. You can also answer questions about certain makeup tricks that people generally feel challenged with.
This is a great lead generation strategy, as people will start to trust your business and reach out to you for more help. This occurs because when the audience trusts a brand, they are likely to prefer your products and services over others.
At the end of your reel, you can entice people to engage with your brand by offering them gifts. In this way, you are not asking for the attention of your audience, but they require yours.
Another spectacular benefit of offering gifts is that once some of your customers see what you have to offer for free, they are 60% more likely to continue buying or are encouraged to promote your brand for free.
Headlines, intro, and outro
Instagram reels are perfect for making the most of your company’s presence on social media. So to create effective reels, you can start using an Instagram video editor like InVideo.
These tools will help you create eye-catching effects that attract attention with as little as 15 to 30 seconds of video.
Once you learn how to use Instagram Reels, you will be able to get the most out of your video creation process.