How should the Instagram bio be, what should be written?

Instagram bio is an area that people and organizations who create Instagram accounts usually think about and don’t care enough about. However, a professional Instagram bio is extremely important for users to visit your profile, follow it, and have the first impression about your brand.


You should take care to fill this field in the best way possible, which conveys important information about your business and your business and converts profile visitors into followers and followers. In this article, I will give information about what should be in the Instagram bio section. Let’s start…
What is an Instagram bio?
An Instagram bio is a small summary about yourself or your business under your username. You can add a short description, contact information, emojis and more to your Instagram bio, provided you keep it under 150 characters.
Your bio may include an external link, hashtags, and a username that you can customize separately from the handle (eg @ User). Remember, your bio is one of the main things people look at when deciding whether to follow you on Instagram. Therefore, you should definitely pay attention to this part, do not leave it blank.
What should a good Instagram bio look like?
Highlight important information about your business (your brand name, category, etc.) that you can change in your Instagram profile settings.
Provide Instagram users with a way to contact you. Showcase your brand and personality by adapting your voice and style to your site and other social platforms.
Identify your unique selling proposition that helps your audience understand what makes your brand valuable to them
Incentivize valuable actions such as sharing or viewing content, signing up for an event, or going to your site to make a purchase.


Your profile photo is one of the first things people will notice on their Instagram bio. So choose a photo that is easy to recognize and of high quality. Make sure it reflects the essence of your brand. Use the same photo on your other social networks.
A business’s logo is often perfect for profile pictures. Note that the minimum profile picture size is 110 x 110 pixels. Stay below 200 x 200 so visitors don’t see an elongated or blurry photo when visiting your profile. 
Your username is one of the most important features of your Instagram bio. It is located at the top of the bio and determines how people will search for your brand. If possible, use your business name. If it’s already taken, make sure your business name is at least the first part of your username. People searching for your business account are more likely to find it that way. You have 150 characters to showcase your company and encourage customers to take action. Write the expressions that best reflect your business and your brand in this field.


Add a link in this box to send visitors to your website, Messenger bot, specific campaign, or anywhere you want to drive traffic. Today, many e-commerce sites, Instagram boutiques, corporate company website links are in this area.
In order to measure the efficiency of your Instagram account, you need to switch to the business profile.


The category section appears below your business name and is generated by the category selected on a linked Facebook page. Specifying your business type will give visitors a better and immediate idea of ​​what you offer. The first thing your bio should accomplish should be to describe what your business offers and who you serve.


Call-to-action buttons are a big part of a good Instagram bio. Depending on the type of business you own, you can add a few different action buttons. These can be call-to-action buttons such as email, directions, search, booking, shop now, learn more.

After sharing stories, archive your stories and add the most important stories in the highlights area from time to time. This allows followers to get better information about your brand and makes your account look more corporate.


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