Facebook Ads: How and why to use them

A pretty good reason why you might want to use Facebook for marketing is the “reach” factor. With billions of monthly active users, there is a good chance that your potential customers are currently spending their time on Facebook.

 

 

 

 

 

However, as Facebook grew over time, and as more users (and companies) began to take advantage of it, so did the competition. That’s why the average organic reach of a Facebook page has dropped dramatically and continues to decline.

There are ways to improve your organic Facebook impact, but if you want faster and clearer results, the answer is Facebook advertising.

Find out exactly who you want to target

First of all, you need to be clear about who exactly you are targeting. The idea is to reach only the users who will be interested in what you offer.

Looking to discover and learn more about your content type

In order for targeting to work, it is important that you, as a business, understand:

  • What kind of platforms does your target audience use today?
  • What kind of communication platforms do they use?
  • What content excites them most and how they deal with it

Focus on writing better copy

The visual element of Facebook ads is something that characterizes them. There is no doubt about the importance of using the right images in Facebook ads.

In fact, these successful Facebook ads have almost the same elements. Their photos were:

  1. Good quality
  2. Impressive
  3. With a consistent color palette
  4. With elements that catch the user’s attention

Take advantage of Facebook Remarketing

One of the best things about using Facebook ads is that they are not limited to one particular type of Marketing.

Facebook gives you the freedom to reach your existing potential customers through Remarketing to them, which can make your advertising strategy even more effective.

By using Facebook Remarketing, you are able to see your ads to people who have already interacted with your business in the past.

Use video in ads

Facebook is YouTube’s biggest competitor in terms of video content.

Because a large number of Facebook users are consuming more and more video content on Facebook on a regular basis.

Here are some helpful tips for making effective use of Facebook-based video ads:

Using text in your video: Video Marketing is not always easy. Sometimes you will need to create videos that take some time to get to the main topic.

So, if there is a risk that the video message is not immediately understandable, try adding some text to attract users.

Use some effective copy along with a strong header to draw attention to your video.

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