In this article, which is actually the first in a series dedicated to beginner and middle school bloggers, I have the best tips and tricks for finding a blog on search engines. Mostly on Google. It is the result of five years of blogging.
Here I will start with the first 10 tips. But first, I would like to remind you why blogging is so important for the business you want to build online or offline.
- This is a great way to market your product
- This is a great way to build links and improve the visibility of your website on search engines.
- It’s a great way to educate people and build trust with them. Which helps compile a list of potential customers.
- It is a tool that promotes a better understanding of the needs of your niche
- It’s a great way to help many new and medium-sized businesses achieve their goals.
Everyone has their own reason for blogging. With every step
1. Reduce your blog’s loading time
I don’t read about 30% of the articles I upload to the internet for the simple reason that pages don’t load within a reasonable amount of time. And I’m not alone, tens of thousands of other people do it every day. They are not the only ones, search engines hate pages that load slowly.
Why are your pages loading slowly?
The causes are numerous. This can happen due to:
- The technical problem of your web host
- Weight (Large) images you post on your blog
- The geographical location of your servers (or your web host)
- The presence of too many plugins installed on your blog
- Use of flash and much more …
Whatever the cause, make sure your page loads in a maximum of 5 seconds (ideally, 3 seconds or less) on:
- Phones, tablets, and desktops
- Windows browsers (Chrome, Firefox, Internet Explorer)
- Mac browsers (Safari, Chrome, Firefox)
Therefore, you need to take the time to check the loading time of your blog on multiple devices. You can always use a friend’s or family’s phone to perform this check.
If your blog is loading slowly, diagnose it to try to understand what is causing the problem. Check the extensions and delete the ones that are useless. Optimize your blog database, reduce image size … call your web host to understand why your server is slow.
To learn more about how to speed up the loading speed of blog pages, I recommend the following articles: How to speed up the loading time of your blog – Tips for 7 to speed up the loading speed of your blog
2. Create small images
Reducing the size of an image you post on your blog can make a difference. Not only will this improve the latter’s reference on search engines like Google, but it will also improve the quality of each visitor’s experience that arrives on your blog (website) … especially when you need to display your site on a mobile device.
Unfortunately, many blogs, as well as many online stores, do not pay enough attention to this detail. It is also very easy to find a blog whose image size is usually the same as the purchased file. I even came across a picture (on a client’s blog) that weighed: 6 Megabytes.
Not only do you have to learn how to reduce the size of the images, but you also have to do it . Because some people know how to do it without doing it, and that’s a shame.
You also need to understand the difference between image file types.
Let’s take a small tour if you don’t mind:
- .GIF – GIF is becoming increasingly obsolete due to the presence of .png. However, it is heavier and its quality is sometimes “questionable”. You can still use them to display images of the same background color (blue, white, yellow, etc.)
- .JPG – JPG is perfect for displaying photos and images with a lot of colors. If I had an image format to recommend, it would be. JPG. Unlike GIF, it’s better.
- .PNG – PNG is a (relatively) new type of image file. It is a hybrid between. GIF and. JPG. Personally, I no longer use it. Gifs. You can use this type of file for decorative images or for images with a lot of free space. However, be careful because. Png weighs a lot. Therefore, it can significantly slow down your site.
You don’t necessarily have to buy Photoshop to reduce the size of your images. Many computers are now equipped with image processing software. This is the case with Famous Microsoft Office Picture Manager.
No matter what software is used, you must absolutely reduce the size of the images while maintaining their quality.
3. Host your images on your own domain
Hosting your images on your own server or on your hosting plan will give more “Credit” to your SEO efforts. In addition, some people will link your images, which will increase the number of links pointing to your site.
4. Don’t put all your links in nofollow
Using nofollow in your comments is always a very good idea. Especially when it comes to fighting unwanted comments.
However, there must be content and images that you link within your Dofollow blog. By doing this, you allow search engines to track your links. Even better, this approach allows them to get a better idea of how they should refer to your content. In clogging your connections, you reduce their workload. And if you help them, know that they will reward you for it.
5. Add images, videos, and other forms of multimedia
Adding images, videos and other multimedia content to the content of your blog not only promotes their quality, but also the ranking of their browsers. Well used, this approach can bring many visitors back to your blog because articles containing illustrations and videos (Informative) are very popular with users.
The experience they have is usually richer in information and also very practical. By doing this, you have set a climate of trust and given you a valid reason to return to your website.
Another advantage of videos is that they increase the time spent on your blog, which is, for example, the Google Quality Score. For the browser, this also means that it has sent the reader to the correct page, so why not improve its positioning.
And if you don’t have videos, make long articles (quality of course). I’ve been thinking 1000 words minimum for a long time. If they are useful and well written, they will increase the time spent on your blog, so improve the positioning of your pages on search engines. In addition, Google seems to like long and useful articles. Think about it!
6. Add a description to the ALT tag of your images The
the vast majority of beginners, intermediaries, and even professional bloggers often neglect to add a description to the images they post on their blog. (and an e-commerce site) . Unfortunately, this negligence costs SEO sites. In other words, that’s why you spend every day next to many visitors.
Here are some tips:
- Include only one Alt tag for each image
- Avoid repeating Alt tags on a blog or website
- Avoid writing long descriptions. They must be short and concise.
- Avoid numerous keyword combinations (example: blogger, blogging training, the best guide for a beginner blogger, start a blog, etc.)
- Keep your files correct (example: blog-of-blogger-beginners.jpg)
7. Don’t Do Too Much Promotion
This is a common mistake for beginner blogging. Most new blogs usually publish articles about:
- Annual festivals
- Web events
- New additions
- Case studies
- Profitable affiliate programs
The problem with this type of content is that most readers don’t care about this information. In their eyes, it rarely helps to solve a problem. In general, it is more about promotion than useful content.
Always keep in mind that the best blogs teach 90 times more than they sell.
What you should always point out is the useful content. It will only allow you to instantly turn your visitors into loyal readers.
8. Always respond to comments
One of the reasons you need to do this is because they add content to your articles and update them at the same time. The more often your website changes, the more Google returns to your site. It’s important to Google. and what’s important to Google is always rewarded with better positioning … on the first page.
9. Regularly delete spam
The presence of unwanted comments can harm your SEO efforts. Browse your blog every week for these unwanted comments and delete them! They don’t add value to your articles, so you need to delete them.
For WordPress users: Dashboard >> Comments >> Spam >> Delete all trash
Also remember to disable backlinks in your settings as well, as more than 90% of them eventually turn into spam.
10. Clearly display your share button
Test their display in multiple places on your blog, then determine which ones promote greater sharing of your content. I even encourage you to put them at the top and bottom of your articles.
Consider using a “ShareBar” that will move the buttons (down) with the page. That way, your social sharing buttons will always be visible. Use only social media buttons that allow you to generate traffic. The most popular and, above all, the most effective are: Facebook – Twitter – Google+.
For today we will stop here. I hope you enjoy this article and share it on your favorite social networks as well.