What you can see using Analytics is how quickly people click the back button to return to the SERP page. You want users to spend as much time on your site as possible. There is also an instructional video provided by Yoast that can help you. You also have a comparison icon that you can click to compare the bounce rate of all your landing pages.
What is the ideal bounce rate?
According to Yoast, every red page is below your site’s normal bounce rate. If the page is red and has a percentage of 0-10%, it should still be ok. If it is around 20-30%, you should confirm it, especially if it is one of your top 10 pages.
The bounce rate can be very easily linked to the conversion rate, because if a lot of users leave your page quickly, it means that you have very few users who find what they are looking for and you may need to make some changes.
Therefore, check this percentage carefully to make sure that you do not miss conversions. After all, how can you get good conversion rates if users leave your site in seconds?
Not only sound education but his alertness and dedication too are most required.
2. Measure the total organic traffic, so that you better understand the users
If you want to make sure your site is effective, you need to have smooth traffic and a good conversion rate. Analytics gives you the opportunity to compare traffic by date by going to Acquisition> All Traffic> Channels. You can then compare the results to see when there is more traffic. This will be the answer to the question: to what extent do your digital marketing campaigns have an impact?
To fully understand how to track traffic and ensure conversion rate, you must first learn how to use the Analytics tool properly. A very useful feature in Analytics is custom alerts. This will keep you constantly updated when something happens on your site. It’s a very useful tool that you could use in your SEO campaign. You can set Analytics to send emails whenever there is a problem.
Go to the navigation menu and click on the Real Time tab to see a more compact version of Analytics, which provides limited options and data. This will give you information about the users who are currently visiting your pages, their location, the pages they are viewing, the keywords and sites they are looking for, and the conversions that are taking place.
In the Audience tab, you will find data that will help you understand your audience. Here you will find details from the demographics to the location and technology they use. You will also be able to see the browser and the devices used for access.
The acquisition section provides details on how visitors came to your site. To get the SEO section data, you need to sign in to your Google Webmasters account.
With the new update from Google, it is easier to see the information from the Search Console integrated in Analytics. Using this quality data analysis method will help webmasters see all metrics in one place and make decisions by combining data from both tools.
All these steps will help you to follow the steps followed by the visitors and to understand your buyers. It is important to export analytics data and generate personalized reports on the correlation between analytics and search console data.
Integrating data from third-party tools, plugins, and platforms with Google Analytics helps you gain insight into the success or failure of online marketing.
Choose a longer period for Analytics reports, so you can make a comparison between different months or different periods of running SEO projects.
3. Use Internal Site Search to optimize the customer experience By studying this data, you can make informed decisions about your digital marketing strategy and thus improve your conversion rates.
Internal site search can form an accurate picture of how users got to your site. By viewing the site search report you can see which users are searching for your site and what they are having a hard time finding.
Now let’s see how exactly you can do this:
You can see a list of search terms that users have searched for in your domain by clicking Behavior> Site Search> Overview (Behavior> Site Search> Overview).
According to Yoast, it’s great to keep track of this data set because it gives you an idea of what visitors are hoping to find on your site. This will show you an analysis of some of the site search statistics and a list of terms that were searched in the time frame you set. To be able to obtain this data, you will need to properly configure domain search.
One thing you may notice is that some users may have used search terms that you did not create for a page so far. It’s a great opportunity to find an idea to cover something new. It also provides information about the words used by visitors.
The following is a brief description of the measurements used here:
- Sessions with Search : The total number of login sessions in which someone completes at least one search on a site.
- Total Unique Searches : Total number of visits made to the site (excluding duplicate searches during the same visit).
- Results Pageviews / Search : The average number of times that people view search results pages after they are completed.
- % Search Exits : Percentage of logins in which individuals left the site immediately after a search was completed.
- % Search Refinements : Percentage of Sessions that users performed an additional search after their initial search.
- Time after Search : The average time spent on the site after completing a search.
- Average Search Depth : Average number of results pages viewed by individuals after completing a search.
Every time users look for something, you may be wondering if you already offer this product or if you can get it in the near future. This of course will help you with the conversion rate.
In case many visitors are looking for something and do not find it, you will have a higher bounce rate and maybe a lower conversion rate.
4. Measure the quality of SEO traffic to compare it to conversions Even though you often hear that quality can be subjective and difficult to measure, there are some ways in which one can measure the quality of any traffic source or any type of traffic, whether it is PPC, relevant, display, e-mail, social traffic etc.
To measure the change in search traffic quality, use the assisted conversions reports: Conversions> Multi-Channel Routing> Assisted Conversions (Conversions> Multi-Channel Funnels> Assisted Conversions).
You should know that it is quite common for sites with rich content, such as blogs, news sites, publishing sites to have a high bounce rate, low average time spent on a page or even low pages or sessions. What happens in these cases is that their visitors arrive to see the latest content and then leave. You may want to reconsider your content marketing strategy.
Although you have this report active, you can set the “Last month” date range and compare it to the “Previous period”.
In the case of multiple visits to the site, you may have conversions in which the search was important, but not directly related to the conversion. You should use this report to check conversions from search traffic. If you notice a decrease in search conversions, but the overall traffic is stable, then you can easily conclude that the search traffic is not good.
It is also very important to determine their location and why people come to your site. Focus on analyzing the conversion rate of each site, for each source of traffic and for each target market.
Although many online stores run campaigns nationally or internationally, it is important to learn how to run a typical geographically targeted campaign. We need to check, for example, the conversion rate of the target for a specific city, such as Thessaloniki, and see if there has been an increase for the last month.
In case you have a local business and your target audience is in Thessaloniki, you should know.
If you want to control the conversion rate for each source of traffic in the target market, you need to create an advanced domain that will only include traffic from your city.
5. Locate slow loading pages to improve the conversion experience Patience is VIRTUE. This saying does not apply to online stores. If you want visitors to stay, so you have the opportunity to convince them to make a purchase, you need to consider the short time they can wait.
As the years go by, the users become more and more demanding. Consider this as follows: In 1999, users were willing to wait up to 8 seconds to load a page. Now, if the upload takes more than 3 seconds, the customer will leave your page. If you already know this, you need to invest in improving your site. Slow speeds will ruin mobile sites. If you do not believe us, check the following:
- 79% of buyers said they would not go back to one site to make another purchase
- 73% of mobile users say they have found a site that was too slow.
- 44% said they would tell a friend about their bad internet experience.
- 51% of mobile users say they have come across a site that has been corrupted, “frozen” or has received an error message.
- 38% of mobile users say they have come across a website that was not available.
- 47% of consumers expect a website to load in 2 seconds or less.
- 40% of people leave a site that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
- If an e-commerce site makes $ 100,000 a day, a 1-second delay could cost you potentially $ 2.5 million in lost sales each year.
As you can see, optimizing load times is often overlooked. In addition to the effect on user experience and conversion rate, page speed is a very important factor in search ranking.
This means that we need to constantly monitor slow pages and see how this will affect conversion rates. To check page load times, go to Behavior> Page Speed> Site Speed> Page Timings.
If you set the middle column to “Avg. Page load time ‘, in the right column in’% Exist ‘and add a secondary media dimension to filter down to show only organic traffic, you will be able to get average page load times across the entire site and media output rate for all pages.
6. Analyze the behavior of users to better meet their needs
Even if the data is not perfect, understanding some aspects of visitor behavior will give you an important background. Once you do, you will also be more informed and will be able to make better decisions about missing data.
Some SEO experts believe that analytics of market behavior is a hidden gem of the Enhanced Ecommerce set by Google Analytics. Equipped with this type of data, you will be able to analyze how users behave. Then you will see if they will proceed to the checkout or if they will close it in the middle of the shopping process.
As presented by Avinash Kaushik, co-founder of Market Motive Inc. and a hottest supporter of digital marketing for Google, in the example above you can see the total login sessions that did not end with conversion. Of these, see also the number of sessions with the product views, the basket abandonment rate and the Checkout abandonment.
There are two perspectives here. One thing we can do is apply an advanced separation. This is what a Direct Traffic section will look like and you will notice that the numbers will change. In addition, you can categorize the audience, by men and women, older or younger buyers and create an e-commerce section for each group. For example, sessions with product views and apply the separation to the “Traffic Sources” report.
Another thing you can do is change the session measurements. Choose to see new and old visitors, dropout metrics, or even select device category, city, source, and user category. This means that it is possible to separate users and control their behavior. It is also very interesting to look at the separation of user behavior from the source.
Shopping Behavior Analysis by Google Analytics will allow you to change the user experience, from source to confirmation. We believe that this tool is valuable because, while it is very easy to understand, it is also quite complex in finding the biggest problems that your site may have.
You should know that in buying behavior, the time of year is really important, without any doubt. December seems to be the source of all the converting months and this happens thanks to the Christmas holidays.
The worst conversion months are by far March and July, but we must keep in mind that our industry and culture certainly have a big impact on sales. While this may not be new to e-commerce store owners, it looks like only one conversion out of 100 visitors.
7. Use landing page reports to instantly improve conversions It is very useful to use landing page reports, because it shows you first of all which pages “welcome” visitors. Landing pages are, if we think about it, the beginning of a relationship with every visitor and that is why we would not want it to be a bad experience for him.
Even though you have the best homepage out there, if users see your blog first, that means you need to take advantage of it and implement an internet marketing strategy based on what they see first when they arrive. Because many of you may not know what to do, this can be a huge help in getting some details about who you are.
Now you also need to know the performance of every landing page you have on your site. Some pages may encourage users to explore further, while others may have a fairly high bounce rate.
This is why landing pages can be so useful. It will give you information about the pages that are successful, to learn how to apply the tactics that work for one page to others. To see conversion opportunities, apply an advanced filter.
Let’s say you have a blog. If you apply a filter, you will see which are the posts that attract the most traffic. Also learn exactly which posts will spark the curiosity of your visitors.
At the same time use the advanced segments (advanced segments) to filter the total traffic and find out how many people come from social media. This can help you evaluate the social media strategy you follow, as well as which articles from your blog might be most appealing to social media readers.
You can also see what the conversion rate is for each blog post. It does not matter if the visitor wants to buy the product, help a cause, volunteer or create an account, the ultimate goal is conversion. So set a relevant goal.
Once you set goals, you will be able to see which pages are influencing readers to take action and increase your site conversion rate.
8. Look for PPC Data conversion opportunities
Google Adwords can provide valuable information if you pay attention to it. PPC data can help you create a better SEO strategy, improve conversion and other important metrics. If you get the keyword data from the AdWords report, you can link to the best-performing landing pages from Google Analytics. This way you will find out what better improvement can be made.
It is not such a difficult process, it is more of a technique, you have to make sure that it has been done correctly. Otherwise, you may not get the results you want.
There are 3 steps:
- Locate PPC data to learn the best performing landing pages
- Compare Google Console data with PPC data
- Design and implement SEO strategy
Paid search traffic can give you a lot of information. It is possible to see exactly what the keywords with the highest CTR, conversion rate and monetary value are. Look for the keywords that are most accurate and have the lowest CTR. Watch these to improve the content of the site, for those with low / medium value and high CTR.
If you go to Analytics in Acquisition> Adwords, you will find information about paid campaigns, your keywords, and so on.
There are many Google Analytics tips and tricks in the internet world that try to explain what Google Analytics monitors or how to interpret reports.
This article is not a guide to understanding Google Analytics for beginners, nor does it attempt to tell you what Google Analytics is all about. We have tried to gather some best practices and tips for Google Analytics to improve conversion rates effectively and visibly. If you’re already a user of Google Analytics, you may have noticed that it may not be the most user-friendly tool, and although it offers a lot of valuable data, you may not know how to analyze it.
“How do I use Google Analytics on my site?” or “How to analyze Google Analytics data” are frequently asked questions. The truth is that Analytics can have a significant impact on your business if you know how to read data. And the marketing tips discussed above could help you with just that: convert web analytics to conversion rates.
Once you create a Google Analytics account and place the Analytics tracking code on your site, you can generate multiple reports and track activity there. Use Google Tag Manager for easier application. Next, you are ready to create data analysis strategies, monitor and make decisions based on user flow.
We believe that all the tricks to manage the Google Analytics data presented here will help you increase your conversion rate. Of course, along with social media marketing, search engine optimization and the overall digital marketing strategy. It is easier to use with all these (Adwords, Search Console) integrated in one tool.
What we suggest is to try all of these in order to improve the buying process as much as possible and see what really works for you. It is important that you follow the conversion channels and make decisions based on the data provided by the Google Analytics reporting tool.