About 5 billion active email addresses are in use today. For Macedonia, official statistics say that about 82% of the population uses the Internet. The number of e-mail addresses is growing every day and this is a sufficient indicator of how good e-mail marketing is to find new customers, promote the business, the brand, increase sales, and the like.
One of the main goals of writing and sending a newsletter is for the user to open it and achieve sales. But how to create a newsletter that will be interesting and that will encourage users to read the content and take action without leaving the list?
It is necessary to understand how people think but to start from the beginning. Let’s start with what we can certainly influence.
The knowledge, skills, art, and personality that is professional and dedicated to this work are the tasks of the successful newsletter content. By creating effective content and reaping all its benefits, a readable newsletter is created that delivers results and sales.
A successful newsletter requires a well-developed and well-thought-out marketing strategy. The useful tools that are used today and are constantly evolving allow you to focus on the benefits to the business and achieve results through your email marketing and newsletter.
There are a number of tricks on how to get users to sign up and then read your newsletter. Here are some of them to get significant results from our users and make the feedback as good as possible. Let them enjoy the content of your newsletter.
Discover 7 tricks for a successful newsletter!
# 1 Reason for application
You need to have a list of active subscribers to make the conversion as successful as possible. But it is no longer enough to just send a subscription invitation to the newsletter, it is necessary to create a sense of value and trust.
Value in the sense that you give certain benefits to each new subscriber, and with the help of creativity you give all your subscribers some added value, discounts, or exclusive offers that will impress them.
The goal is to tailor all your creativity in the direction of your business and service. Encourage them to use your newsletter.
It is necessary to think outside the box, to let the imagination do its thing, and surprise the subscribers because more subscribers mean the opportunity for more customers.
# 2 What is your goal?
How many times have you heard this question? It’s time to dump her and move on. E-mail marketing is the key to success. One euro invested in e-mail marketing returns 7 euros, the choice is yours.
We need to first ask ourselves what “WE” as a business want to achieve by sending a newsletter. After that, planning and targeting begins. Some of the general and clear goals are:
- Increase sales
- More e-book downloads
- Increase website traffic
- Brand, product or service promotion
- Increasing the number of followers on social networks…
There are many goals that largely depend on the business activity of the company, but do not be fooled. You can not immediately include all the goals in one newsletter and expect them to be achieved. This will only overload the subscribers, ie. your customers and you certainly do not want that.
The newsletter user must clearly know what he is reading and what is expected of him in order to react in the end. Confusing content will only result in prematurely leaving the newsletter.
# 3 How to make sure your newsletter is read?
An open email is often not a guarantee that the newsletter is really readable. The first step in achieving as many readings as possible is in personalization and content.
If users realize that they can trust you, that they want to communicate with you, and that you really want to convey some valuable and interesting content, then your readership of the newsletter will increase. Security and trust (as with the police :)) is what you need to get from your users.
Authentic access, personalized content, accurate information and the effort of creating a newsletter will pay off because your emails will be read and users will be satisfied.
# 4 An interesting and authentic headline for your newsletter
The title of your newsletter, also known as the Email Subject, is the recipient’s first point of contact with the email sent. That’s why his role is extremely important and he decides whether the user will open the email or not.
In that initial contact with the recipient, provide interesting, engaging information. You can immediately decide to give the information “directly in person”, so that your topic can be:
Personalized (name and surname or just the name of the person who received the newsletter)
Time limited event (call to action because the time for discounts, promotions, offers is coming to an end or maybe that time is coming, so your subscribers will be the first to be informed about it)
A phrase to which people will respond in a timely but unconscious manner and open the email (“breaking news”, “amazing discovery”, “amazing sight”, etc.).
The positive content, creativity and curiosity that can arouse users are very important. Readers want good news and interesting things that can enhance their daily lives.
The hierarchy of information and travel via newsletter will attract the user and encourage him to read. In this way, he realizes that with further reading he gets more and more necessary and useful information on the topic that attracts him.
Another suggestion is a title that asks a question or asks for help from the user. And, this approach has proven to be very successful.
Emoticons are a necessary part of today’s communication. People learn from them and accept them. Use them too. Use emoticons in moderation and where appropriate to influence the user’s emotions.
Research shows that more and more users are on mobile devices. A newsletter with a headline of about 35 characters goes best on a mobile phone. Take advantage of each of these signs because here you can attract the user to your site.
The conversion rate increases if the title is well written and it designs a good, compelling and creative theme. Imagination has no limits.
# 5 Connect with the recipient and the consistency of the content without delay
Now that we have reached the point where subscribers expect your newsletter, be sure to meet that expectation and show seriousness and confirm your reputation. By doing so, you are showing respect to the customers because you value the time they take to read your newsletter.
When you start reading the text, you need to present everything we have set as the goal of this newsletter.
In this section, in the text, connect with the recipient. Introduce the purpose of the newsletter in the best way, whether it is your new product, the services you offer, the brand, or the event you are organizing. There is no room for the delay here.
Activate the email reader by giving it important information about how e.g. a certain action lasts a short time, that there are few such products in stock, etc.
Introduce him in a concise and clear way with useful information. Short excerpts with a concept with which you can show your respect for the recipient and your hope that this read newsletter can help him achieve some, for him, important goal.
Do not overdo the number of newsletters as this can be annoying and have a counter-effect on the subscribers, and can also be identified as unwanted and go into spam.
# 6. Visuals, photos, and videos in the newsletter
Because people today have less and less time to read and learn content, in the past images and visuals were a much better solution for joining a newsletter.
Interesting and relevant photos, short videos, graphs, and fact indicators that support your recommendations will certainly create incredible content and leave an impression on the subscriber because that way he will keep the given information longer.
Research shows that the average subscriber spends only 51 seconds reading a newsletter, reading only 20% of the text, making it easier to convey the desired message quickly and clearly with visual content, but also creating content that is easy to use. reading.
In doing so, you should pay attention to the “weight” of the newsletter and how quickly it opens with the user. The user does not want the content to load for a long time, so you will not be able to show what you want to say.
Use every second of the time you have with your subscriber.
# 7 Measuring performance and turning followers into consumers
The basic way you can find out if your newsletter has delivered the desired effects and achieved your goals is to have the tools and analytics to track the performance of your newsletters.
Analytics will help you track the opening rate, a number of clicks, stay on the page, unsubscribe from the newsletter, but also those who have read the content.
You can get valuable information about when is the best time to send your newsletter. By testing A / B, come up with results for headlines that have a higher opening rate and which newsletters were more successful and accepted, and guess the conclusion as to why this happened.
Understand the needs of your subscribers, monitor and monitor the results in order to timely post content that will keep users, encourage them to take action, and then be sure that their response will occur.
And how do you turn a subscriber into a consumer?
At the end of the newsletter, the reader decides whether to continue or give up what is offered in the newsletter.
Here’s the key point when you need to know what you want from a potential customer and therefore focus as much as possible. You have to show him the way to the final goal.
No more ambiguous messages, too much information, or pressure. You need to be concise and clear, give him a direct link and focus on the goal you want.
The closing words of a newsletter are as important as the headline. These are the most important parts of our e-newsletter when the user is at the beginning of the end, and when they must be encouraged to read first and then take action.
Finally, pay attention to the design. Do not send the newsletter until you have adjusted it for viewing on PC, tablet, and mobile devices. Today, most newsletters open on mobile devices and do not allow your newsletter to be tailored to all platforms.
Properly designing a newsletter campaign can bring great results. They should be carefully compiled, creatively designed, and reached by each subscriber individually.
Be sure to use these tricks and tricks and take action to win over all your subscribers and turn them into customers! 🙂