7 Tips For Creating More Binding Newsletters

Newsletters are a great way to connect with your audience and keep them informed about your business because they are personal, targeted and consistent.

According to studies, the right newsletters can “guarantee the site’s consistent traffic, persuade them and even sign up for webinars, other event listings and product sales. However, they are effective only if they are properly designed and executed perfectly.

Some marketers believe that creating newsletters is an easy way to reach many customers easily, but it does not always work that way. When product updates are “squeezed” between blog posts and random promotions, your newsletter loses its focus.

The public should understand the subject of your newsletter as soon as they read the subject line. Once they open it, they also need to understand immediately what to focus on and what the call to action is. Otherwise, you will not see the commitment rates increase. If this is the case for you, you may want to take a step back and check why customers are not involved with your message.


3 Basics of any binding newsletter

Think of a recent newsletter that you actually read in its entirety. What made you read it?

You must first like what you write and then of course your customers. If you do not like it anymore, follow this complete update guide on how to make the marketing newsletter we have prepared for you.  

In order to improve, we looked at the previous newsletters and realized that there were three features they had to have:

Relevance – to be directly related to the industry, the interest and the topics of interest to the reader.
Interest – to entertain, educate or please the reader.
Valuable – to teach the reader or provide him with something that is considered useful.

Without these features, your newsletter will not be able to create a consistent and committed readership. In this blog post, we will share 7 tips on how to create newsletters that focus on these elements.

  1. Choose where to focus

The focus of your newsletter is vital. Nevertheless, finding type and content is also a difficult part.

It is important to know who your readers are so that you know who you are writing for. Try to get a good idea of ​​your audience’s interests, the industries they work in, and what issues they have, so you can write content about them.

Try different versions, until you find out which type and content of newsletter suits your audience. Conduct a survey and ask your existing subscribers what they would like to see in the newsletters.

As mentioned earlier, most newsletters try to do too many things at once. Does it make sense to have product updates on the same newsletter as the week’s top tweets? Once you have decided on your focus, stick to it so readers know what to expect each time.

  1. Keep it simple and catchy

We are all busy people and as time goes on we spend less and less time on our inbox. “Our inbox should be a place where we go for fast, digestible communication with companies. “Instead, we are now constantly flooded with marketing newsletters that have very little value to us.” 

Because the public will spend less time reading an email than a blog post or a piece of paper, they need to understand the purpose of your newsletter as soon as they open it, so keep the content simple and clear.

The simplicity of a newsletter is the key to its readability. But you can also grab the attention of your readers by making writing short and dynamic at the same time.

Readers may not know exactly what to expect when subscribing to your newsletter, so set your expectations with a welcome email.

  1. Include user-generated content

The newsletter should not be just about your company. Integrating content with the thoughts of customers or influencers in the industry is a great way to connect your brand with experts. Try to include quotes, tweets or links to content from affiliates or favorite brands.

Collaborating with others is also an effective way to increase your newsletter subscriber list: look for other people or companies that run newsletters with a similar target audience and reach out to them to promote your newsletter. If your audience is large enough, you can help each other by promoting their business in your newsletter.

A successful newsletter is created by those who “put people at the center of their work”. It often includes excerpts and content from influencers, industry experts and other sources that make their content authentic and reliable.

4. Add  user-generated content

Another way to make the newsletter more engaging is to change the focus from the company to users, the public and even your employees. Think about incorporating content from your community, such as reviews, interesting examples of product use, or answering frequently asked questions on social media.

The Intercom newsletter often includes quotes and comments from staff and their community on trending topics. It’s a great way to add a new audience to your newsletter and activate existing ones.

  1. Connect with trending topics or events

Depending on the nature of your newsletter, you may want to link your content to trending topics or events. Traders often want to know the latest trends, so join them. The latest newsletters are beautifully designed and full of useful tips.

  1. Use social media as a teaser

Social media is an amazingly effective way to get people excited. Do you have any great news or exclusive content to share in the upcoming newsletter? Reveal a small excerpt on social media to make some noise around it.

Take advantage of the various forms that you can use. For example, you may want to use Twitter and Facebook for photos and gifs and Instagram Stories to include some live action and talk in your teaser. Discuss what your readers can expect in the upcoming newsletter and why they should sign up. Do not forget the call to action.

  1. Be consistent, but always providing something unique

Does your current newsletter just repeat everything the company does on the blog, social media or site? The newsletter should provide the public with something they can not get from your other media.

When we decided to update our newsletter, we knew we wanted to create something unique that stood out from the rest of our content as well as other marketing newsletters. So we spent a lot of time perfecting the tone, the form and making it unique. The result was a fun, friendly and diligent digest of the latest social media events. What were our readers thinking? We saw double opens and click-through rates during the first two months. In addition, we encouraged readers to send us their messages, to tell us their opinion about this change.



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