Instagram advertising has evolved thanks to its integration with Facebook’s powerful advertising platform. If you have not tried it, you are missing out on a huge opportunity.
Instagram is one of the largest and most active social media platforms in the world, with over 500 million monthly active users. In a large community like this, it is no surprise that businesses are increasingly excited about the advertising opportunities available.
Instagram is fast becoming one of the top marketing tools for businesses, because of the visual media that prove to be most effective in engaging the public.
Here are seven tips for a successful Instagram ad:
# 1: Familiarize yourself with all types of ads
If you are new to Instagram advertising, you will find that there is already a wide range of ad formats available. The four main ones are:
- Photo ads – Photo ads are what most people are used to seeing in their Instagram feed. These are individual images with a small “Sponsored” icon in the upper right corner.
- Carousel ads – Carousel ads allow businesses to include multiple images in one ad, in a horizontal scroll format. These ads were created because companies wanted to tell successive stories that led to significant results.
- Video Ads – Video ads are a powerful way to reach your Instagram audience and have been shown to offer the most engagement. People love to watch videos, even if they are short. Video ads are the recommended type of ad if you are looking for the best possible engagement.
- Marquee Ads – Marquee ads are one-day campaigns that offer guaranteed impressions and top positions in the Instagram feed. With Marquee, businesses can display an ad with different ad text to the same user up to three times a day.
# 2: Target your audience
Nothing is more important than placing your ads in front of the right people. One of the biggest benefits of Instagram advertising is that it integrates with Facebook ads. This means you have access to advanced Facebook targeting features such as custom audience, Lookalike Audiences, location, age, gender, language, interests and more.
Using these features can increase the click-through rate, as your audience is relevant and your ads are displayed to people who may be interested. In addition, increasing the click-through rate can also reduce the cost per click.
Think carefully about who your target customer is and create advertising campaigns specifically for them.
# 3: Collaborate with influencers
Working with influencers is one of the best ways to increase your brand visibility and increase followers. There are many professional bloggers and internet celebrities who have a huge influence on Instagram that you can take advantage of.
Working with the right influencer, especially one with whom your target audience identifies, can give your business immediate credibility and trust.
# 4: Make your ads look natural
Some of the best performing Instagram ads do not look like ads at all. Instagram does a great job, transforming them into natural ones in the user stream without controlling the image and caption you use.
Instead of the traditional ad text you should use one that combines with organic posts. Provide the same experience that users will get from organic content. When users scroll through the feed, you want the ad to look like any other content viewed by their friends or followers.
An important thing to remember is the remarkable visual content. Use only high quality images and videos. Unlike other social media, where text and action calling are the focus, Instagram advertising is all about inspirational images.
# 5: Include popular Hashtag
Where would the world of social media be without a hashtag? To stand out from the crowd of organic and paid posts, it is important to use a hashtag. An effective marketing tactic is to use a hashtag that is widely popular (as long as it matches your brand). So when people search for hashtags or see their trends, they will be able to find your business.
Where to find a popular hashtag:
Another path you can follow is to create your own “branded” hashtags. This will make your hashtags unique and will only be attached to content that focuses around your business. Branded hashtags are a great way to increase reach and build a community of loyal followers. Just be aware that if you do not have many followers, it may take some time for your hashtags to become widely popular.
# 6: Use a strong call to action
Unlike organic Instagram posts, you can add a call to action (CTA) to your ads. The more brand recognition is important, the more likely you are to show real results (web traffic, customers, purchases) from your ads. The help of the CTA gives the public the opportunity to deal with your business, in a specific targeted way.
Instagram provides a variety of predefined CTA buttons including:
Make a purchase now
- Book now
- Contact us
- learn more
- Download it now
- Install now
- Use the application
- Listen now
- Play the game
- watch the video
- Watch More
Make sure you choose the right CTAs that match your ad goals.
# 7: Keep testing
Testing is one of the most important aspects of advertising. Helps you develop the best performing ads. Changing the image, caption and CTA can completely change the results. Do not limit yourself to a promotional text, try several variations of it.
Instagram makes it easy to test A / B. You can copy existing ads and modify various elements of the image, caption and CTA. A good place to start is the CTA, as Instagram offers a variety of them. After making changes, be sure to analyze the reports to see which variant yields the best results.
Bonus tip: Use user-generated content in your ad
A successful strategy used by big brands is to utilize user generated content (UGC) in their advertising. Instagram was built with beautiful photos of users and there is a level of authenticity in UGC so stock photos do not fit. UGC strengthens brand strength and confidence in your business.
While there are many ways to get UGC, you can easily influence your followers to produce UGC by running a social media campaign to that end.
Instagram has one of the most dedicated audiences, the ads that not only see the ads but remember you. With These Seven Tips (And A Bonus), You Can Start Your Own Exciting Advertising Campaigns
Does your social media business need help? We can help. The specialized social media team is experienced, informed and flexible. We know exactly what it takes to create an online buzz and ultimately loyal followers who become customers.