7 Key Ingredients Of A Successful Ecommerce Site

Well, you are ready to take your business to the next level and start your online store, fine and good. But have you thought about what an online store website requires to make a profit? An e-shop needs more than good product photos and payment functionality, you also need to think about the experience you will offer to your customers. E-shopping is a competitive space, consider what it takes to build a great online store? Here are some key steps you can take to begin the process of preparation for mediation.

  1. Better navigation experience for mobile shoppers 

In 2013, 55% of people buy from mobile devices and not from computers and laptops, which makes it necessary to ensure a mobile friendly site. The growing share of the mobile buyer means that your online store should have a basic mobile strategy to ensure that device-independent conversions take place:

  • Ensure the easy operation of the basket on the mobile
  • Make sure mobile navigation is easy to use
  • Keep the mobile version simple with clear links and action buttons to use.
  • Check if the page navigation and ‘next’ buttons have enough space for fingers / thumbs to touch easily
  • Suitable versions of mobile images
  1. Easy Checkout

The biggest hurdle for your online store is possibly checkout. You could easily lose up to 67% of your customers if it is not properly designed.

Achieving a balance between good functionality, usability and trust in the structure of a site is the key to providing a good navigation experience.

  • You have a big “checkout” button
  • Do not present unexpected costs when completing the order
  • Optimize your site in terms of loading time, make sure it is fast (especially on mobile)
  • Make the contents of the basket easy to edit
  • Display pictures of products in the cart
  • Display security logos
  • Keep the fund simple
  • Make support easy
  1. Make sure there is a guest registration

Requiring writing to complete the purchase may increase the chances of the basket being abandoned. So give them the opportunity to checkout as guests without having to create an account. Online shoppers want to shop fast and it can be very easy to get distracted. So help while achieving your goal, giving them a faster option to check in as guests.

  1. Product photos to be in excellent quality

The photo of the product is the most important aspect of the site, it is your online showcase in other words. This is what helps the user to “buy” and is the first impression of the product.

  • It is self-evident, to ensure that the images will be of high quality and with good lighting.
  • Also give customers the option to see the product in the context of its use, so that they can relate to the experience of using it.
  • Include a number of images to highlight all the features of the product
  • Allow customers to view a larger version of the photo in either lightbox or zoom mode
  1. Have a clear return policy 

The first part of a return policy is to try to prevent the return. People return their products when they are frustrated, so you need to be clear and precise in product descriptions to avoid this.

However, having a well-structured and easy return policy can really help the customer make the decision to buy, precisely because he feels confident that he can get a refund or exchange the product easily if there is a problem.

  • Make it easy to find your policy
  • Use comprehensible language, no legal or internal political phraseology
  • Include hidden return costs (if any).
  • Be clear if the return is for cash, exchanges or credit
  1. Detailed product descriptions

This may seem obvious, but it will help buyers decide. The descriptions act like the physical sales staff of your store, so they should be informative and have the right style for your goal. Also include a Frequently Asked Questions (FAQ) section to help alleviate any product doubts.  

Include information about

  • Clothes size
  • Texture
  • Dimensions, weight
  • Materials or fabric used for the products
  • Guarantees
  • Colors

Capture the imagination of your customers and create descriptions accordingly. Tell the story of your product and how it can benefit the customer.

Address the customer’s emotional needs and talk about the benefits of the product and how it will improve their lives.

  1. Clean design and easy access

Be clear about the category of your store and how it is structured. Insufficiently structured sites do not perform well and struggle to change. The goal is to make it easier for customers to find what they are looking for. Work with the web designer to understand how your products should be classified.

Rest assured that navigation is easy, with signs that make sense to customers. Sometimes something may not show up or confuse them. So do your research.

  • The most important pages are in the main navigation
  • Be clear, what is the feature and what is the category
  • Do user tests to discover the best tags for your navigation
  • If something is too complicated, simplify it



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