7 Google Adwords Mistakes That Will Launch Your Budget

Managing an AdWords account is something that requires patience.

It requires endless trials, occasional failures and constant adjustment. It is also a valuable skill that you will never lose.

While the list of budget-wasting AdWords can go on and on, there are seven important warnings-tips for optimizing an AdWords campaign.

     1. Do not ignore the device settings

Clicks from mobile devices and clicks from desktops can have very different costs. Check the costs per conversion and balance them according to your budget. A good place to start is by giving more weight to the desktop in B2B products, assuming the buyer is sitting at the desk during the purchase. This is of course subject to change, as most people use their mobile phones to perform tasks that used to be done only on the computer.

    2. Don’t forget to use branded keywords

Common sense suggests that those who search using your brand have already given in to the product and no further advertising is required. However, marketing managers do not know how many search branded brands have appeared including competitors’ ads.

You may be thinking, “But I’m already at the top of the list for my branded terms.” Okay, now give the keyword and now you rank first and second. It does not cost much compared to non-branded terms. According to Google, 89% of paid search is not replaced by actual search.

    3. Remember to target geographically

AdWords has many ways you can target your audience based on their physical location, including state, city, county, zip code or DMA area. Aiming at everyone when the product is aimed at a specific location is like turning on the air conditioning and then opening the window.

    4. Let your audience know the search terms

Search terms inform you of “unknown” words that you did not know were relevant to the public. So take these terms suggested by the audience and turn them into more specialized versions of the keywords.

    5. Do not neglect the negatives

Examining which searches trigger your ads can be a lesson in miscommunication, especially when you find your product name to be similar to something completely irrelevant. Managing negative keywords is important for your budget and reputation, especially if the keywords are confused with something unpleasant.

    6. You need to invest in retargeting

It’s a big world out there, even the small part of what comes to your website is valuable. Do not let them be just a thought.

     7. Always try new things

Algorithms are constantly changing and so are audience behaviors. Watch what works (and what does not) as it is crucial to the success of your platform.



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