Very few brands are advertised through just one channel or even one medium. Marketing mixes almost always include Twitter and other online platforms and channels, including print media, television, and other related media.
So if you just wrote the perfect headline, completed a video, or found an effective PPC ad through A / B testing, it can be tempting to redefine what you created as a Twitter ad.
Instead of running the same content on different platforms, it is worthwhile to create an ad that will work well on this platform. Twitter is short, it changes quickly, it has a quick impact and many, many dialogues.
The same content that you use to target keywords in a PPC campaign or as a newsletter theme will not always work here.
Here are some ideas that will help you create Twitter ads that will attract attention and sales.
Simple is best
The character limit is no longer as strict as it once was, but even the old 140 character limit can be too large for an effective advertisement. People will not spend more than a second or two looking at an ad as they scroll – the shorter it is, the more likely it is that your message will be delivered. If you write your ad as if creating an outdoor sign, it will amaze you how much you can convey with just a few words.
You don’t want to overdo it
There is no guarantee that hashtags and emojis will add a “fun” tone to your message. If the text can be read just as well without them, remove them. Use images only if they make the text louder.
Create impressive graphics
Twitter is a visual medium, which means you need to take care of your image as much as possible as you create content. Do not rely solely on stock photos or samples – use custom photos or illustrations to create stunning graphics that people will not find anywhere else. But if the text works just as well without the image, then you are using the wrong image – the image should work with the text to make it even more powerful.
Pay special attention to the CTA (Call to action)
Text and image are the bait. The CTA is the moment of truth, where you have to tell people what you want them to do and what they can expect in return. Don’t hide it – use direct language that clearly explains what you want them to do and why it will benefit them.
Bring it up to date
Twitter is all about what is happening right now. Make your ads relevant and timely. You can target your ads based on relevant events. Moreover, keep up with world events, what interests your audience, and connect them to relevant events.
Test the flow of information
You can also test specific messages, texts, images, and offers on your organic posts, in addition to the standard A / B test. Tweets that are well received by an audience could be well received by potential customers as well.