Think of someone who has just moved to a new city and is looking for a beauty salon. As the owner of one, it is definitely something you are interested in. But with so much competition out there, it can be hard to single out and attract the attention of new customers. That’s why marketing should be one of your top priorities.
Social media is a great way to get a name out there, but it can take a long time. If you have to dedicate yourself to some social media, then this is Instagram. Instagram is a great visual platform, making it perfect for the marketing you need. Post photos of clients (with their permission, of course) before and after a treatment to show off their amazing hair or makeup work.
Encourage customers themselves to post pictures. Create your own #hashtag and print a sticker to place the mirrors. Customers can take a selfie in the mirror while sitting in a chair and share their new style with their followers on Instagram by tagging the caption. This helps you put your business in front of a new audience.
Another basically visual social media is Pinterest. Its audience is mainly women and users often go to the platform to look for inspiration for hairstyles or makeup tips. Create your own account and start posting both the styles that inspire you, photos of your employees, and photos of your customers before and after your work on them. This way you create content that users want to watch and you create a sense of style and integrity around your brand.
It is common practice for beauty salons to send automated appointment reminders to their clients via text message. If you do this, then you must have the customers’ mobile phone numbers and permission to contact them.
You can make the most of marketing messages. Send the latest offers or appointment availability to encourage customers to make an appointment.
4. Appointment cards
When a customer closes an appointment at the store, you are probably giving them a card with the details of the appointment in it. You could use this appointment card to promote your business. There is not much space, but you can print social media on the back. You can also print a unique offer on the back, such as 20% on the next appointment with the card code, if they make an online reservation. This will enhance customer retention and help you reduce your workload.
5. Write in a blog
There are many popular beauty and lifestyle posts online. If you do not have enough time to create your own blog with regular content updates, try writing a few articles and posting them on one of the popular beauty sites with a link to your business and its name attached. This will expose you to a huge new and relevant audience and will “improve” your profile, in order to attract new customers.
6. Facebook competitions
If you have a Facebook page, contests are a great way to gain more followers. Offer a coveted prize, such as a 50% discount on the next appointment or a free product, which you will have the opportunity to win if you like and share your page. After all, everyone loves a discount! Contests like this will increase followers and create noise around your name.
There are many ways to be creative when it comes to marketing. Show the great styles you create through social media, use innovative marketing channels and blog posts to gain more customers.