SEO keywords will inform the direction of your content, ensuring that the content generated will be relevant and easy to use on Google. And that, in short, is keyword research. It will be the foundation of SEO strategy and content development.
See what works for you
Talk to your existing customers and get to know them better. Learn the terms they use when describing your product or service. Also, try to think from the perspective of your users. If you were to share your business offer with a friend how would you describe it? Finally, participate in online communities related to your business, such as forums and Social Media. Read the discussions and find out any points related to your specialty.
Define your goals
A plan must always begin by defining the ultimate goal. But before that, you need to ask important and endoscopic questions like:
- Who are you?
- Who are you addressing?
- What makes you special?
- What does your website include?
It’s important to set your goals because it will give you a direction for your marketing strategy.
Make a list of related topics
Based on the main category of your business and the goals you intend to achieve, divide it into smaller categories. Make a list of all the topics related to your business that you want to rank on Google.
They should be topics that are relevant to your business and related to your users. Think about what kind of topics your target audience will search for on Google. These issues can then be broken down into related keywords.
Create a list of keywords
If you are wondering how to find keywords or focus keywords for your business or product, it is actually a lot easier than you think. All you need to do is describe your offer as simple as possible and get ideas on how other Google users might search for it.
Study search intent
Search intent is defined as the intent or reason why users search for a particular term. There are many factors that lead to people’s search habits, such as:
- Are they looking because they have a question and want an answer to that question?
- Are they looking for a specific website?
- Are they looking because they want to buy something?
Once you have an idea of the search intent behind potential readers or customers, you will be able to use it to refine your keyword research.
Look for your competitors
Understanding the competitiveness of different keywords will allow you to identify search terms that can be very difficult to rank. But most importantly, you will be able to find keyword opportunity gaps. These opportunities arise when you find relevant keywords related to your business or industry with low to medium levels of competition.
To find these keyword opportunities, you can search for keywords from your competitors.