In the midst of a financial crisis and an unprecedented pandemic like COVID-19, how do you survive with your business being significantly affected? Can you do it until things get back to normal? Given that the effects of the current crisis are likely to last for months, many companies have been forced to return to the plan.
To stay afloat, you need to rethink your business strategies to maximize your marketing efforts and keep your costs as low as possible. Fortunately, digital marketing offers an ideal solution to continue your interactions with your customers, while ensuring the ongoing presence and growth of the business.
Here, we will share some digital marketing information to help you adapt to the crisis.
Adjust your promotional strategies
First, you need to sit down with the marketing team, contact your suppliers, and adjust your business promotion strategy to thrive in the midst of the crisis. More and more people are spending time on the internet looking for solutions, answers, and anything that can help them deal with the uncertainty we face, which means new opportunities are coming.
Ask yourself these questions:
- Have you relied on paid ads?
- Our social media accounts active?
- Was your business based on public events?
- Do you have an active video marketing campaign?
If you are worried that your digital marketing campaign is not meeting your advertising goals, it is time to rethink your advertising strategies and tailor your marketing campaigns.
It’s time to dump her and move on. In addition, you can also add new forms of digital content marketing to enhance brand recognition and recognition.
Check your digital marketing accounts
If you have paid for digital marketing campaigns for your business, now is the time to stay on top of your marketing efforts. The changing business environment is likely to change the way consumers search online and meet search terms. Some of your keywords may decrease in value, while others such as local tradition may increase.
Take a closer look at your marketing campaigns and return on investment from regular SEO to get information on what customers need from your business today. Analyze marketing accounts and redefine costs to customize your digital marketing campaign to fit the current needs of your business and your customers, while avoiding financial disaster for your business.
Evaluate your digital marketing strategy
Many companies have either relocated, suspended, or delayed their digital marketing efforts due to the coronavirus pandemic. Evaluate the performance of digital marketing and identify areas of growth and those that are slowing down. For example, you can move your expenses away from marketing channels where customer loyalty has decreased and focus on thriving online marketing channels.
Focus on channels such as videos, podcasts, social media, and email marketing. Make sure your messages are still relevant across all digital marketing channels while taking into account the rapidly changing consumer market. Identify anything that enhances branding efforts and use the tools and methods available to update your creative digital marketing material.
Update your communication
During a financial crisis or situation like the COVID-19 pandemic, the worst thing you can do as a business is to keep quiet. If you want to continue your business, as usual, you have to deal with critical issues. Otherwise, your customers will start to wonder why you are not responding to their evolving situation and needs.
You need a clear crisis management strategy that addresses the events and businesses that will be affected and the solutions available.
Also, look at what customers can expect from you and your business now and in the future and how you will handle delivery, shipping, refunds, and other challenges to ensure continued operation. Addressing your customers’ concerns should be a top priority.
Make sure your site is up to date
Before you start adopting new digital marketing strategies for your business, first make sure that the performance of your business website is optimized for both web and mobile users. Here’s what you need to do to ensure that your site is updated:
- Perform a technical and SEO analysis of your business website.
- Check for negatives, such as duplicate pages, broken links, and other issues that may affect your site’s performance.
- Make sure you claim your business directory entries and standardize the phone number, address, name and information of your business website.
- As you increase your voice search, you also need to make sure that your business is optimizing your digital marketing efforts for voice search.
- Ask your customers to leave reviews in order to improve your online reputation.
- Update your business and social media profiles to reflect any changes in your business.
- Optimize the user experience design of the site and any business applications you have with a mobile strategy.
Find growth areas
To survive in times of crisis, you need to find growth areas for your business. Start by expanding your product or service offering. Focus your efforts on what is necessary for your customers and business profitability. Taking advantage of new opportunities in your business will provide the necessary revenue to keep you running.
The key to any successful change in business offerings is the right messages that reflect your customer’s needs. For example, if you are in a high-end bathroom remodeling business, customers may not be paying for it right now, but they still need repairs to their plumbing fixtures and water heaters.
Your business messages should focus on providing the solutions that customers need now. The right digital marketing approach will help you advance your business growth efforts.