5 Tips To Get The Most Out Of Google My Business

Google is now the number one digital superpower in the world and across the range of industries, this is becoming more apparent in travel, as it is where more than 87% of holiday planning research begins. Google is also playing an increasingly important role in our daily lives with a wide variety of tools and features such as Google Home or Google Nest, acting as a “virtual” assistant that can help you complete many tasks.

In today’s digital landscape, brands have to manage marketing communication tools (website, blog, newsletter, etc.) and social media. Indeed today, it has become the top priority for brands to manage their reputation on the internet and especially on Google. And the way to do that is to have an active Google My Business account.

Here are five reasons why you should be more active in Google My Business:

1. Google Maps

Have you ever gotten lost or ended up in the wrong place when you followed some wrong directions from GPS? Annoying, isn’t it? The experience can be extremely frustrating if you are by car, on foot, by bicycle or by public transport.

Determining the exact location of your business on Google Maps is crucial. Use the Google Maps geolocation features to display the exact location.

One of the most important reasons why you should manage your online presence with Google My Business is to ensure that the address of your building that appears in the internet search results is correct. And this does not always happen. Some businesses only have a zip code or operate intermittently in the middle of a remote park. In this case, how will customers know if they are headed to the right place? Make sure the Google marker is in the correct position and that your account profile displays the appropriate address.

  1. Publish content to Google’s knowledge graph

 

Over the past year, Google has introduced a brand new, lesser known feature that is ideal for posting content. Content is displayed to users in an infobox next to search results in the Google info chart.

You can create texts that contain between 100 and 300 characters. Ideally, you should include an image to maximize the impact and a link that redirects users to a specific URL on your site. You will be amazed at the display stats that can range from one hundred to tens of thousands of views, depending on your online presence. The Google Info Chart is a great opportunity to add more useful and hyperactive information in addition to your business contact information.

Now you can also promote promotions, plan events or even promote products if you use e-commerce on your site.

  1. Respond to reviews

 

Think about the last time you used Google Maps on your smartphone. Have you noticed that Google encourages you to share a photo of the site or make a review about your experience? This is because Google wants to become the # 1 site in the travel industry, surpassing giants like Booking.com and TripAdvisor!

 

Marketing experts point out that 14% of today’s consumers rely on traditional advertising, while 92% have complete confidence in reviews offered by complete unknowns on popular websites such as Google, Yelp or TripAdvisor. You will also notice that the reviews that appear in Google search results are reviews written directly on its platform, as well as from other sites such as TripAdvisor, Booking or Expedia. This is why it is important for companies to respond to criticism and manage their own reputation.

  1. Manage your business information properly

This may be the simplest part of your Google My Business profile, but it’s the most important!

You must add the following critical information:

  • Opening hours
  • What days is the business open, including or excluding legal holidays, vacations, etc.
  • Acceptable payment methods
  • A description of your products and services. For example, if you have a restaurant, give details about: the type of cuisine served, how late the kitchen is open, if it is a family friendly restaurant, if you have a take-out menu, if your restaurant is accessible for people with reduced mobility etc.
  • Telephone number and toll free number
  • Date the business first opened
  • Quick history of your company

This is all kinds of information that people will search on the internet. Make sure you offer them everything they need to get to your business.

  1. Manage your business images

Last but certainly not least, the images of a business. Now, more than ever, images and photos have a big impact on communicating your brand history. However, some brands underestimate the positive impact that professional images can have on organic search results. So view the best photos, create the feeling of a virtual visit using 360 degree photos of the business. People can even share these photos on social media!

For many Internet users, stylish and professional images influence their decision to buy from one business rather than another. Stunning images can motivate a phone call or a visit to a website. On the other hand, if you have skimpy or worse photos at all, potential customers will be directed to the competitor, who will better manage their online presence or have an extensive network of users who share images on Google.

 

So what are you waiting for? Get started managing your online presence with Google My Business!

 

 

 

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