Think of search engine optimization as a competition. You are constantly fighting with other companies for a coveted position on the first page of Google.
Think about it: how often do you search beyond the first page of Google when searching for a particular product. Not very often, right? In fact, the average user will not even click beyond the top five listings on a search engine results page (SERP).
If your competitors exceed your rankings, they could steal a huge portion of your potential customers!
Here are 12 effective SEO tips to help you outperform your competitors regardless of the industry you belong to.
5 Important SEO Tips for Your Website
Get started with Keyword Search
Keyword research is the first step in any successful SEO strategy.
In what words or phrases do you want your site or a piece of content to appear when users search for it on Google? These words or phrases will be your keywords.
Improving your search engine rankings is not just about getting more visitors to your site. It also has to do with getting the right kind of visitors.
The best way to attract the most relevant visitors to your site is to design your SEO strategy based on the most relevant keywords.
Optimize your site for keywords
Once you’ve figured out which keywords you want your site to compete within the Google search engine rankings.
It’s time to optimize your website accordingly and upgrade it with your page SEO efforts.
Make sure your keywords appear as often as possible on your site (or at least on the page of your site that you want to rank for that keyword).
The desired keyword should appear in page titles, headings, alternate texts, URLs, and filenames.
Write new, engaging content based on keywords
Every page of your site can be used to improve your search engine rankings, as long as you create them with great content based on your predefined keywords.
This includes product pages, blog posts, or even FAQ pages and directories.
Filling your website with quality content is one of the most important SEO tips.
Having a blog on your site is one of the easiest ways to incorporate your keywords into your site, along with internal links that we will discuss in more detail later.
Use internal links
Increasing the number of internal links to your site is one of the simplest ranking factors you can apply to develop your SEO strategy and of course organic traffic.
All you have to do is put links that lead to pages for which you want to improve the ranking on various other pages of your site.
You may want to go back and edit old blog posts that contain internal links to other blog posts or pages on your site.
Internal links help navigate the site and can potentially improve the domain power and ranking power of a site.
Use Meta Descriptions
One of the most important but often overlooked SEO tips is to optimize your meta descriptions.
Meta descriptions are the first thing users see when your page appears in their Google search.
Think of it this way, your page title is for search engines while your meta description is for users.
It’s your first and foremost way to tell users what this page is about.
It’s your chance to entice them to click on your link and visit your site. Therefore, be sure to use the characters in your meta description wisely.