Sending SMS to your target audience may seem outdated but in reality, it can have very good results and performance for your business.
Sending messages increases recognition
Sending a message is much more direct than sending an Email. So you have the advantage of not losing your message in 100 others and finally the public to discover your business.
What message format can you send? Depending on the type and object of your business you can send a message referring to a new service, a new product or a new unique offer in order to catch the user’s attention and encourage him to learn more about you.
Sending messages increases interaction with users
Sending a message makes your business seem more accessible. This creates a better image overall for you in your audience.
To increase the opening rates of your messages:
Choose the right content for your message
Send it at the right time
Expand your message list
You can more easily aim to send the right information to the right audience
Succeeding in making your Marketing Strategy effective depends on how targeted the media and information you send are, but also what you are addressing.
The effectiveness of SMS Marketing has a lot to do with whether you address the sender with a name. Your contact list should include the Names, Phones and Interests of your audience. This way you will be able to create more targeted messages and the user will feel closer to your business.
Sending messages saves time for your business
It is now possible to send scheduled messages. This means that you can schedule the time, day and message you want to send in advance, which creates the advantage of always being in front.
There are free tools available to help you schedule your messaging.
You can also use the same message template, which will help you maintain consistency and relevance in the format of your messages. This is especially important as users will be able to identify when a message is from your business.
Sending messages saves budget on your Marketing Strategy
SMS Marketing can help you increase the ROI of your business. That is, to reduce your costs and at the same time increase your income.
How can you achieve this? Sending messages as a Marketing medium is economical while at the same time giving you the opportunity:
Increase the visibility of your business
Increase interaction with your audience
Create more direct and targeted messages
Now you are ready to start your SMS Marketing Strategy.