Digital marketing is a critical part of an overall marketing strategy, but its importance has grown during the recent global crisis. In particular, due to the pandemic of coronavirus, locks, and social distance, a large part of our daily lives now happens almost entirely on the internet.
Online learning, distance learning, and online shopping are some examples of this new normal.
It is clear that these new circumstances require the improvement of the digital marketing strategy in order to strengthen your online presence.
You now have an even greater chance of reaching out to your target audience and offering them your products or services. Here are some tips to help you upgrade your digital marketing game.
Take advantage of Google Shopping Ads
To help businesses recover from the impact of the current pandemic and enable them to reconnect with their customers online, the Google Shopping tab now has mostly free listings.
This option is available regardless of whether a marketer is advertising on Google or not.
The best part is that everyone wins – retailers sell their products for free and get huge exposure, advertisers can also boost their campaigns with free listings, and shoppers will easily find what they are looking for as products. from different stores are easily discovered.
In short, Google Shopping ads appear when someone searches for a specific product on Google.
To make sure your product gets the right list, there are five key elements you need to provide:
- Product image
- Product name
- Product price
- Seller Name
- The product offers or reviews.
For businesses that choose paid Google Shopping ads, it’s worth noting that Google takes care of the majority of management – you create a shopping stream that fits their requirements, while Google automatically generates ads and aligns your products with relevant searches.
Optimize your search engine blogging efforts
Relevant, well-researched content can be the main fuel for your site.
It will attract the right kind of audience, train them and showcase your experience in topics. As a result, they will trust you when it comes to buying the products or services you offer.
But how do you do all this cool stuff?
First of all, the content you create must reflect the interests and pains of your audience. You need to write about the issues and problems faced by potential visitors to your site and talk about useful and convenient solutions.
This means that you need to identify what your potential customers are looking for on the Internet and write posts that will provide answers to their queries.
Using a keyword exploration tool, you can find out what the most popular keywords are and create content that revolves around giving your audience the answers they need. And, it will give you the opportunity to integrate your products or services into it.
In other words, you will not target any audience with your content, but what they are interested in what you have to offer.
In addition to finding the most popular keywords and compiling high-quality content, it is also important to modify other search engines optimization elements, such as meta titles, meta descriptions, images, or alt tags. These are the basics of SEO, but doing them right can help you improve your Google rankings and put your content in front of the right people.
Renew social media marketing
An estimated 4.5 billion people worldwide used social media platforms in early 2020.
This is more than 50% of the world’s population and you can not properly promote your business unless you step up your social media efforts. However, posting images and sharing your blog posts occasionally will not work.
What you need to do is create an effective social media strategy and share interesting content with your audience. Building loyal followers should be your first step and this is a time-consuming and demanding task. This is why you should not expand yourself too thinly – focus on one or two more relevant channels for your industry and do it right.
Take advantage of Podcasting and Webinar
It is obvious that the content is still dominant, but it is available in many shapes and forms.
Podcasts and webinars are among the most popular, as they are educational and engaging while allowing you to create the following and your brand.
However, while creating your own podcast can be a bit of a hassle for all those who do not have industry connections or adequate equipment, there is another, much easier way to take advantage of this format – to get someone else’s podcast.
If you run a B2B business, a sensible choice is LinkedIn. For e-commerce, fashion, or sportswear stores, Instagram and Facebook are a must.
In addition to leveraging its great potential for product promotion and detailed targeting, use Facebook and Instagram to create additional sales opportunities by creating a Facebook page store (below) and Instagram Shopping This practically means that you will allow your potential customers to make purchases directly from social media channels.