Organic brands have a natural potential in terms of content marketing – they have strong stories to tell – they inspire confidence and can easily articulate clear lifestyle values. However, many organic brands are struggling to go beyond blog posts to genuine content that really engages consumers. So what do they need to do?

Content marketing

This is a strategic approach dedicated to creating and distributing valuable, relevant content that develops the brand’s relationship with the target audience. But while big brands, from Microsoft to Cisco, are making the most of the new trend, not all companies are convinced that this marketing is worth the investment.

On average, less than a third of entrepreneurs believe that content marketing is effective. Worse, more than half (55%) of businesses (B2B) do not know how to measure the success of content marketing or what “effective content marketing” looks like.

When done right, content marketing can be really effective. If you publish the same thousand-word ad text under the guise of “content marketing”, you will lose the original, substantial engagement.

Posting “educational material” – with a slim cover to promote or sponsor a blog with lifestyle content is a good choice. Moreover, now is the right time to do it, as there are many remarkable articles on social media, which question the value of organic products. It is more important than ever to communicate your values ​​to the public and build a strong relationship with them.

For example, take a look at Content Marketing Infographics. These graphs are informative, well designed and interactive. Engaging the public with well-designed, thought-provoking content is essential, it strengthens your brand and creates more customers, giving you the strength to compete.

See how you can use content marketing:

1.Understanding the customer’s journey.

Content marketing is intended to cultivate long-term relationships with customers. But you can not create a relationship if you do not know what the client wants or needs! For companies with organic products, there is a temptation to assume that certain lifestyle values ​​drive market decisions.

In fact, the customer profile for these businesses is very different. There are consumers who have dedicated themselves to buying organic products before they become a trend. There are parents who shop organically, mainly for the health of their children. There are consumers who think about their health and who go shopping because of the health benefits. There are also consumers involved in the local market.

If you put all consumers of organic products in one group, you are wrong! Take the time to create a detailed profile and understand the factors that drive each customer to the market. Once you understand these factors, you will be able to create authentic content that evokes a two-way dialogue with consumers, rather than the typical advertising message.

2. Tell a story that will inspire consumers.

Give your audience reasons to be interested in the product beyond the brand. How is your product or service used in their daily lives? How can you enhance this experience with really useful content?

The entire blog below is dedicated to green cleaning solutions that can be applied at home. The blog lists easy solutions for alternative whitening methods, oven cleaner and even carpet cleaner to remove difficult stains. Image engagement (like the one below) accompanies every cleaning “recipe”, enhancing engagement.

Unsurprisingly, this blog about DIY cleaners is also one of the company’s most popular, making it the winner for Pinterest.

Most importantly, the above is an example of content marketing that “works”. While the company pictured is a cleaning company, there is no “hard” sale on this content. There is no pressure to “find out more about our services” or “contact us now for an appointment”.

In fact, the blog posts make a suggestion, sharing tips and images that they may find useful. The blog follows the most important principle of content marketing: share relevant and useful information in an authentic way, which adds value to the end user’s day.

3. Become a lifestyle resource.

Are you ready to invest in a content program that goes beyond the occasional blog post? A popular choice is a destination with lifestyle suggestions.


Natural Vitality, a natural supplement maker in Texas, has created a sub-website dedicated to “quiet living”. The name reflects the company’s product line: supplements all have names like ‘Natural Calm Plus Calcium’ or ‘Kids Natural Calm Multi’. The Calmful Living website does not directly list these products. Instead, the site offers a range of useful information on ‘calm body’ (eg fitness tips and food recipes), ‘calm mind’ (eg relationship tips, personal development information) and ‘ quiet living ”(eg healthy home and garden tips).

Conclusion :


Creating and maintaining a lifestyle website requires significant financial resources and a clear content plan from day one. If you are still in the early stages of identifying your audience and mapping your customer journey, focus on creating few but quality pieces of content.




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