15 Tips For Creating Top Content On Your Website

Write the text always having the customer in mind 

Here’s the reason for the development of many websites. Decision makers gather around the conference table and start brainstorming discussions. “Our website should include the mission statement so that visitors know what guides us,” says one executive.

“They should look and sound professional, so let’s use stock photos and let Maria write the text as a graduate of Philosophy,” says another.

“We have to have a page with all our products. “But do not put too many details or prices because we want visitors to feel the need to contact us,” says a third.

Someone from the sales department adds: “On the Contact page, let’s use a form with lots of questions that will help us make a sale. Let’s give the visitor a chance to tell us his budget and how soon he intends to make a purchase. To be sure, we will get their full name, mailing address and phone number so we can have a salesperson to “chase” them.

Do you grimace as you read these sentences? If not here’s a new product just for you!

Do not forget that the visitor must come first

While all of these ideas have value for a company, they do not make much sense to visitors. And this big mistake. If you do not prioritize visitors, the site will not be effective.

The best websites are customer-centric. They are designed to provide the information that visitors are looking for and to present it in an interesting and organized way. They let the customer see the real character of the site, which then builds trust in them.

They make it easier for visitors to complete any action they have in mind, whether it is to buy a product or subscribe to a newsletter, or to contact you for more details.

Visitors do not want a cute or smart site, nor do they need to spend time decoding it. They just want to know how to solve their problem. Put the nature of your products differently and why is it right for them right now?

Here are 15 proven tips to help you make your website successful:

1. Start with a clear navigation.

Organize your pages into logically named categories and use standard terms in the menu. Visitors do not want to guess where to go. They do not want to have to analyze what you mean.

2. Use colloquial Greek .

Despite what your high school philologist may have thought, no one wants to read texts that sound like a semester assignment. Write the texts as if you were speaking directly to your visitor. Use the second person and the first person so that the visitor feels more intimate and making the contact more direct. A friendly, informal tone is better than a tough, purely professional one.

3. Avoid specialized terminology.

Do not use words or phrases that visitors may not recognize. Use familiar terminology.

4. Provide all relevant information.

When users surf the internet, they look for answers. If your site does not provide the data that the visitor is looking for, it will go to the next page of search results. So do not hesitate to share a lot of information and this includes prices. Studies show that sites that are rich in information are more likely to turn visitors into customers.

5. Leave out the exaggeration.

Visitors do not want to be misled. They expect honesty and transparency from you. They prefer to talk about facts so that they can come up with detailed ideas. Throw all the papers on the table and let them draw their own conclusions.

6. Make your homepage to-the-point.

Since the home page is the first thing everyone sees, it should clearly describe how customers will benefit from your content, products or services. If visitors can not quickly understand what you are for them, they will click on the “back” button and leave the site.

7. Create unique landing pages for specific topics.

You may want everyone to come from the “front door”, the homepage of the site, however this may not be the best strategy. A more targeted approach is to create landing pages that fit specific topics. If anyone is looking for information about the military application of your product, they should be directed to the page dedicated to this topic. Landing pages are converted at a higher rate than home pages.

8. Let the pictures help you tell your story

Stock photos are nice, but do they tell visitors about your identity? No, they are very general. You can use them in some parts of the site to help or separate what would otherwise be a page with long text, but when it comes to products and people, real photos work best. Visitors want to see what they are buying and from whom.

9. Create trusted content.

Explain why your company has unique qualifications in providing products or services. Provide some details about your background and achievements. Include a photo of the founder, so that your business has a face. Consider dedicating a page to testimonials or case studies. The testimonies of others always add prestige. Customers usually buy from trusted companies.

10. Keep your site up to date.

If visitors find that the content is not recently updated, then your site automatically loses all credibility. Constantly update the site, adding to it and removing any older information. But you should not just add content. You should also delete anything that is no longer relevant. If the correct information was difficult to “retrieve”, then the visitor could never find it.

11. Use a simple layout.

Nobody likes clutter and that includes your site visitors. Clean, simple and organized projects perform better. The easier it is, the better, so that visitors can easily find what they need.

12. Facilitate visitors to contact you.

Place the contact details in several places so that they are easy to find. It should always be just a click away. Do not make it difficult for visitors to reach you. This can bother them and you can lose them.

13. Make sure the forms are simple.

If your site includes a form, such as the “Contact” or “Offer” form, ask as few questions as possible. Visitors hate completing all of these fields, (not all?) And probably do not trust you enough to provide all the information. Sure you would like to get all the information about them, but it is not what they prefer.

14. Include a call to action on almost every page.

Tell visitors what you want them to do next. Guide them through the process of selling or communicating with you. It’s great to be a reputable source of information, but you also want visitors to know how they can make a purchase.

15. Make your site perfect or as close to it as you can.

For example, spelling and grammar mistakes make you look like an amateur. The same goes for bad wording. Carefully review your work or better yet, hire a professional copywriter to create the content for you.

In today’s world of information saturation, site visitors are likely to be impatient. If they can not quickly find what they want, they will move on. They are skeptical of anything that sounds “commercial”. If they could talk to you, they would say, “Only the facts, please.”

To be effective, your site must offer real value. Put the needs and wants of your visitors first, creating content based on them and watch the conversion rate soar!

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