When I visit a site for the first time in less than a second, I have an idea of ​​how much traffic it receives, which helps me decide whether to stay or not.

Knowing how much traffic a website has helps you validate its content and informs you of the traffic you need to see similar results.

Here are ten little-known techniques for calculating how much traffic someone else gets.

By the way, SEMRush is my favorite tool.


1.Alexa Ranking

Alexa Ranking is not exactly “little known”, but it is the best known metric for ranking websites. This is the first thing I see when I visit a site:

Alexa tracks statistics for all those who have their toolbar installed in their browser, which represents less than 1% of Internet users. So it’s not very expensive, but it will give you a general idea of ​​your popularity.

  • If you use Chrome, do not install Alexa Extension.
  • If you use Firefox, get the Alexa Add-On.

Alexa reliability is uncertain – some argue that it is useless – so it is important to look at other measurements.


SEMRush.com is my favorite keyword search tool. Here is an example when you search IncomeDiary.com:

Semrush gives a lot of information about search engine rankings, how much traffic they get to these rankings, competitors, paid to advertise, and backlinks.

Among the most competitive keywords that are searched each month, IncomeDiary ranks first among how to make money from a website, fourth among famous entrepreneurs, and first among business movies.

You can calculate how much traffic you have for each keyword based on your location and search volume as you move down the list.



As with Alexa, SimilarWeb measures the traffic of a website, but it has more detail and is, therefore, more accurate!

Most importantly, it gives you a graph that shows the number of daily unique visitors and the sources of those visitors. In the free version of Google Analytics, you can see the countries from which the traffic comes, the top referral sites, the top destinations (sites visitors visit after the visitors), the display ads, and up to 10 organic keywords.


Without a doubt, Ahrefs is one of the best tracking tools I have ever used! This software provides such a wealth of website traffic information, information such as:

  • New, lost and broken backlinks.
  • Domains that send the most traffic to a website.
  • Search engine rankings.
  • How much traffic from a search engine ranking does a site get.
  • Pages from a site that have the most traffic.
  • You can compare website rankings against competitors.


And so much more…

Not only does it offer great help for monitoring competing websites, it also helps improve your site!



You can track your competitors’ search engine rankings side-by-side with your own using AuthorityLabs.

It shows how high you rank and how many people look at your search term, similar to SemRush. An excellent tool that seems to be growing in popularity.

6. YouTube or Vimeo views


You can watch a video on YouTube or Vimeo on a site’s homepage by clicking “Watch on YouTube”.

YouTube and Vimeo will display the number of views if the video is public. You can also check the upload date to determine how many people view it per month.

The Dollar Shave Club page has nearly 4 million views, but its site does not have 4 million views. Nonetheless, it gives you a sense of the release that brought its first month of promotion.

7. Comments on blog posts

Seeing how many comments a blog receives per post is another way to measure its popularity.

An average of one out of every 200 readers comments. A post with 20 comments was thus viewed about 4,000 times. As I mentioned earlier, this varies with each post and each blog, but again, it gives you a general idea.

8. The total number of comments


When you comment on a WordPress blog, your browser redirects you to where your comment will appear. The URL will look like this:

Your 108,656 comment was left on IncomeDiary.com as indicated by the second half of the URL. Spam comments are included in this number. If 75-90% of the comments are spam, you can get an idea of how many comments a site has on day one.

9. Seek interviews

Almost all successful website owners give interviews discussing how they built their sites and what works for them. Not only do they share how much traffic they receive, but also where it comes from.

Some of the IncomeDiary interviews we conducted show bloggers talking about the amount of traffic they receive.

Many people, in my experience, are more willing to share statistics. There is a good chance that if you read through an archived post on a blog, you will stumble upon a “blog review” or “traffic report”. You can calculate the amount of traffic the site receives today based on these statistics.

10. Check the “advertise here” pages

Currently, the most accurate way to calculate a site’s traffic is to visit its ad page.

When a blog is trying to sell advertising space, it should let you know exactly how many unique views and impressions each advertisement receives each month.


If you have advertising space on BuySellAds, you must share unique and monthly impressions.



Most tools are surprisingly inaccurate when it comes to creating statistics. But they are also useful for comparing yourself to others.




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