When choosing a web hosting company, make sure your site remains accessible and secure at all times. Most business owners understand the value of creating quality web content and eventually begin to understand the importance of developing a responsive site.
However, this very important process of choosing a reliable hosting company is often underestimated. Lightly choosing a web host, based on price alone, can have devastating effects on a site.
Choosing the wrong web host
According to Forbes author James Lyne, more than 30,000 websites are hacked every day. Target, Home Depot and BlueCross BlueShield are just some of the top brands that have been hacked in the last two years. There is no right solution to prevent hacking. A trusted company will regularly back up your data to a secure and remote server in the event of a security breach.
In the event that your site crashes, customers will not be able to “enter” the store to shop and you will lose money. The websites are designed to allow customers to shop 24 hours a day. This can not happen if your site does not have access. In August 2013, Amazon lost $ 66,240 per minute when their site crashed for 30 minutes.
Security breaches and lost revenue are just the beginning. Sites that have long downtimes often see a drop in search rankings. If your site is down, this great content you created will not be accessible. This can have a detrimental effect on search rankings.
How to avoid problems with the web host you use?
Here are 10 tips to help you choose the right web host:
- Understand the type of web host you need
Understanding the needs of your business can limit your choices. If you are planning to create a site that has video blogging, 24 hour live streaming and the ability for visitors to subscribe and upload their own videos, then more features are required from someone who uses the site as a virtual summary of their business. Websites that receive a lot of daily traffic do not work properly on a shared server because they are designed to host many small websites that have limited requirements.
- Choose the right web hosting package
Many small businesses turn to shared hosting as a means of saving money, but at a lower cost there is a greater risk of slow response times. Slow websites always repel customers. An option like Virtual Private Server (VPS) is slightly more expensive, but it provides faster, higher quality web performance and offers a better customer experience.
- Read reviews on every web hosting
Look for reputable websites when researching the reliability and reputation of web hosts. Researching a company through third-party reviews is very helpful in uncovering any issues or persistent complaints from current or past users. Pay attention to the company’s reaction to the complaints or if the company does not respond at all. This will give you an idea of how the company manages dissatisfied customers.
- Have the right amount of bandwidth
While most new sites do not use bandwidth, it is important to leave room for growth. Make sure that the web host you choose does not lock you in a specific bandwidth and then charges you additional fees if you need to upgrade your site later.
- Do not stick to the price
When you are a new business owner with a limited budget, the web hosting company that offers the lowest price can be very tempting. The cheaper price can often lead to slow servers, poor customer service, constant downtime and being associated with thousands of non-professional websites and something you definitely do not want.
- Read the Terms of Service
Carefully read the Terms of Service. Most accept the Terms of Service without actually reading what they sign. We have all done it. Stop doing it. The Terms of Service usually include a refund policy, which you may find useful later.
- Try customer service
When researching web host companies, always look for a way to communicate with customer service. Can you find a quick and easy way to communicate via email, live chat or 24/7 phone support? Yes. Now try them. Make sure you try every option available to see if they meet your business needs.
- Know the backup plan
You need to know if the company you have chosen has a backup plan for data recovery, in case something happens. Ask them, “What is the plan?” If you’re not happy with the answer, you know what to do.
- Ask about security features
Security breaches occur even in mom-and-pop stores in a village of Pieria with a population of 2,000. Make sure the company can provide the Secure Sockets Layer to protect your customer’s personal information. This is a key feature in order to provide your customers with secure transactions.
- Avoid new companies that can not handle further growth
Many times new companies offer lower prices, hoping that this will bring a large influx of customers. However, most startups are not equipped to successfully manage multiple customers at once. It is better to choose a more established company that can face the growth, without compromising the experience of your customers. When companies experience growth too fast and do not have the resources to handle it, this creates problems for business owners such as downtime, slow page loads, lost revenue and negative search engine rankings.