If you want to be competitive today you need something more, something different that will set you apart from the rest. Today, degrees are not enough, you must always have a sample of work, in order to seize every professional opportunity.

Here are 10 tips for your portfolio:

Tip # 1: Before you start, think about why you want to create a website. You will create a site with wedding photos differently and quite another with photos of wild animals. The key question here is: what is your goal? Are you trying to sell art or just share your photos? If you spend 5 minutes writing your goal, I promise the whole process will be simpler.

Tip # 2: Stay at your skill level. If you have never used wordpress, I probably would not start now. If you have never shot one you owe it to yourself to give it a try. I have seen many photography websites fail because the photographer tried to do something himself that he did not know how to do.

Tip # 3: Use something that is easily updated. Although I can code and I know wordpress well I do not use it for this purpose because updating is a difficult process. Choose something that is fast and you will update it more often.

Tip # 4: Do not deceive yourself with SEO w / missing Alt tags. SEO means search engine optimization. It basically means that you have to do some things in creating the website in order to help Google understand what your site is. If all you need is a title and photos, there will not be enough text for Google to rank you high in search results. The best SEO optimization tip requires adding Alt and Title tags to every photo you use! These tags are meta-tags that you can add to a photo so that Google knows what is displayed in the photo.

Tip # 5: Do not avoid paid solutions.  Nobody likes to buy something that requires a monthly payment, but I think it is worth making an exception for a portfolio site. There are so many options, I have tried almost all the available solutions and my two personal favorites are Smugmug and Photomerchant.

Tip # 6: Flash is for portraits, not web pages. Adobe Flash is a tool that some people use to create websites. Unfortunately, Flash takes a long time to load, is not search engine friendly, does not appear on some computers, and often seems excessive.

Tip # 7: Make navigation easy. When it comes to creating the menu bar for your site, with links to the various pages, do not get creative! Make it incredibly simple for the user. Make navigation easy so people can focus on the photo without being distracted by trying to figure out how to use the site.

Tip # 8: If you include a blog, use a white background. Photos look best on a black or gray background, but white text on a dark background is difficult to read. If you are going to include a blog with texts, find a way to place the text on a light background.

Tip # 9: Give them what they expect. If you want to sell prints or gain customers, you may need to include prices. This is obviously not the case for famous photographers, but most clients want to know the price.

Tip # 10: Do not choose the photos yourself . When I create a photo portfolio, I select 100 of the best photos and show them to 10 people who have never seen my photos. I do not choose other photographers to look at the photos, I choose normal people, because they will see my website. Next, I ask 10 people to look at the photos and choose 20 of their favorites. If you try this, I bet you will be shocked to learn what your best photos are based on most people. The results will surely surprise you.


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